Shop Small provides year-round support to encourage customers to shop locally.


This November, we are adding something extra special, eligible small businesses and their customers can be Shop Small winners.

Merchant Member competition


During Shop Small every Amex transaction you process is an entry into the draw to win your one of 10 x $10,000 Shop Small Business Grants.1


Only available to eligible Shop Small Merchant Members. T&Cs apply.

Card Member Competition


Amex Card Members can win a share of 10 million points.

Every $1 they spend at a participating business gets them an entry to win 1 million points.2


T&Cs apply.

Shop Small 2022

Shop Small promoted over 100,000 Merchant Members in the 2022 Card Member campaign at no extra cost to them.3

$545M spent by Card Members

3.5M purchases

An average $946 spend per Card Member

Australian Retailers Association logo

Australian Retailers Association special offer

As a special offer to celebrate the month of Shop Small, the Australian Retailers Association (ARA) is offering a 25% discount on select ARA annual membership fees, exclusive to Shop Small Merchant Members in November only. Use code AMEX25 at check-out. Eligibility criteria and T&Cs apply.

More exposure, more connections

There are always opportunities where Merchant Members can show off their products to new customers in unique ways and meet other like-minded Merchant Members.

Vogue Runway event

Shop Small Runway


Fashion products from 10 Merchant Members were shown on a runway at the Vogue American Express Fashion Night Out in 2022.


Pride Village


At Sydney World Pride 2023, the Shop Small Village gave 18 Merchant Members access to thousands of local and international visitors.

Dining Village


Thirteen Merchant Members served up a complimentary taste of their most-loved menu items to hungry visitors at the opening event for 2023 American Express delicious. Month Out.


Tools to support Shop Small Merchant Members

Here're two steps participating small Merchant Members can take to remind customers to Shop Small all year long.

Merchant Map

Your business could be on our map


Card Members can now find Shop Small businesses with our Merchant Map and Online Directory. Update your information or call us to be added – 1300 363 614.


Verify your listing

Merchant in storefront with Shop Small with Amex sign in window

Invite your customers to Shop Small


Encourage customers to shop at your small business with free stickers, Open and Closed signs, hand sanitisers and more. Plus, get digital assets for your online store or social media.


Get free signage

Celebrating local businesses

Hear what our Merchants Members have to say about Shop Small and how American Express has supported their business.


Watch their stories

Local business owner talking to customers

We absolutely loved it! It was so professionally run and everything was so well thought out - from the banners to the flags to the pot plants. Just brilliant. Thank you so much for all your hard work.

LA Street Bondi, Sydney WorldPride 2023 - Pride Village participant






A world of opportunity, unlocked

See what you can access as a valued Merchant Member.


A world of opportunity, unlocked

See what you can access as a valued Merchant Member.


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1300 363 614

8:00am - 6:00pm Monday - Friday





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