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This sort of thing doesn't happen to us every day, we've always been that small family business... we do it on our own. So to have this kind of support is incredible,"

Joanne - Argys Tailoring, Dream Backers Winner 2022


Dream Beyond Measure


Small business dreams do come true. Just ask Joanne from Argys Tailoring in Surry Hills, who's about to see her boldest business goals realised after winning the American Express Dream Backers Competition conducted in late 2021 in which we asked our Merchant Members in small businesses to tell us their boldest business dream and pledged we would support one lucky winner to make it happen.


Argys Tailoring was built from scratch in the 60's by Joanne's grandfather who migrated from Cyprus. As a child, Joanne spent her weekends helping out at the shop, and now - she runs it, crafting bespoke suiting with a focus on sustainability.



When I applied for Dream Backers, it was at a pretty low point in our business. It was post-COVID,and we were just getting out of survival mode,"

says Joanne of entering the competition, which was open only to our Merchant Members.


Merchant Story


Now, Argys has the exciting opportunity to create the outfit singer-songwriter KLP will wear for her performance at the launch of Vogue American Express Fashion’s Night Out in Sydney, one of the fashion’s calendars biggest and boldest events. Following KLP’s performance, Argys designs will also hit the runway at Fashion’s Night Out, featuring in the main runway alongside a number of other Australian designers. American Express has partnered with Vogue Australia on Fashion’s Night Out for seven years now, and it is this strong partnership that has led to such an incredible opportunity for Argys.

Joanne’s work will also be up in lights on billboards across Sydney, and Argys is set to appear in Vogue Australia magazine – a dream Joanne never thought possible. 


I can't even imagine the positive effect it's going to have for us and our brand to be on that stage."

There are many more benefits and perks you can enjoy as a valued Merchant Member that accepts American Express. Make the most of your Merchant membership.

Merchant Story
Merchant Story

Argy's Tailoring has been a Merchant Member since 2006




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