Travellers are getting inspiration from a number of places. Whether it’s engaging with local communities, recreating favourite onscreen moments, or planning an entire trip around a specific restaurant, one thing that’s clear is that people continue to value and feel passionately about travel. As demand for travel continues, we know our customers on a deep level and can use our expertise to plan all types of trips.”
While word of mouth recommendations remain strong across all age groups, with 47% of respondents citing friends-and-family recommendations as a deciding factor in where they travel, the next generation of travellers is also heavily influenced by social media and pop culture.
70% of Gen-Z and Millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. 61% of these younger travellers say they have chosen a destination because it looks great in photos/videos—compared to just 49% of respondents overall.
Download the 2023 Global Travel Trends report here.
Download Report1The American Express 2023 Global Travel Trends Report is based on data obtained through an online poll conducted by Morning Consult between February 3rd – 11th, 2023 among a sample of 1,000 travellers from Australia, Canada, India, Japan, Mexico, UK and 2,000 travelers in the US who have a household income of at least a $70k equivalent, and who typically travel by air at least once a year. Results from each market’s survey have a margin of error of plus or minus 3 percentage points.
2Gen-Z and Millennials are defined as respondents as being born between 1981 - 2012.
Fine Hotels + Resorts:
Valid only for new Fine Hotels + Resorts bookings made through Platinum Travel service, Business Platinum Travel service, Centurion® Travel service, any American Express Travel office or www.americanexpress.com/en-gb/travel. Payment must be made in full with an American Express Card in the Platinum Cardmember's or Centurion Cardmember's name. Available for Centurion® members and Cardmembers who hold The Platinum Card® (Charge) and or The Platinum Card® (Credit) only. This excludes The Platinum Credit Card (acquired prior to July 2022). Cardmember must travel on itinerary booked to be eligible for benefits described. Noon check-in and room upgrade are based on availability and are provided at check- in. The type and value of the daily breakfast (for two) varies by property; breakfast will be valued at a minimum of US$60 per room per day. Complimentary In-Room Wi Fi is provided. In the case where a Property includes cost of Wi Fi in a mandatory resort fee, the Cardmember will receive a daily credit from the Property in the standard amount that the Property charges for Wi Fi. The credit will be issued on the Cardmember's final statement upon check-out. Advance reservations are recommended for services such as spa, dining or golf in order to take advantage of the Fine Hotels + Resorts special amenity during your stay. Benefit restrictions vary by Fine Hotels + Resorts property and cannot be redeemed for cash and may not be combined with other offers unless indicated. Benefits and additional Fine Hotels + Resorts promotions are only applied at checkout and expire at checkout Back-to-back stays booked by a single Cardmember, Cardmembers staying in the same room or Card Members traveling in the same party within a 24-hour period at the same property are considered one stay and are ineligible for additional FHR benefits (“Prohibited Action”). American Express and the Property reserve the right to modify or revoke FHR benefits at any time without notice if we or they determine, in our or their sole discretion, that you may have engaged in a Prohibited Action, or have engaged in abuse, misuse, or gaming in connection with your FHR benefits. Benefit restrictions vary by property. Benefits cannot be redeemed for cash and are not combinable with other offers unless indicated. Benefits must be used during the stay booked. Any credits applicable are applied at check-out in USD or the local currency equivalent. Benefits, participating properties, and availability and amenities at those properties are subject to change.
The Hotel Collection:
Valid only for new The Hotel Collection bookings of two or more consecutive nights made online through www.americanexpress.com/en-gb/travel . Payment must be made in full with an American Express Card . Available for Centurion® members, Platinum Cardmembers who hold The Platinum Card® (Charge) and or The Platinum Card® (Credit), Gold Cardmembers who hold Preferred Rewards Gold Card and or Preferred Rewards Gold Credit Card, and excludes The Platinum Credit Card (acquired prior to July 2022). Cardmember must travel on itinerary booked to be eligible for benefits described. The Cardmember will receive the credit as a deduction from the final bill when checking out of the hotel; they receive $1 for each eligible dollar spent up to US$100USD. Eligible charges exclude charges for taxes, gratuities, fees and cost of the room. Additional exclusions based on specific hotel restrictions may also apply (including without limitation purchases within the hotels that are unaffiliated and/or owned by third parties) –see hotel front desk for details. Credit must be used in conjunction with initial stay and cannot be carried over to another stay. and is not redeemable for cash and expires at check-out. Back-to-back stays booked by a single Cardmember, Cardmembers staying in the same room or Card Members traveling in the same party within a 24-hour period at the same property are considered one stay and are ineligible for additional FHR benefits (“Prohibited Action”). American Express and the Property reserve the right to modify or revoke FHR benefits at any time without notice if we or they determine, in our or their sole discretion, that you may have engaged in a Prohibited Action, or have engaged in abuse, misuse, or gaming in connection with your FHR benefits. Benefits cannot be redeemed for cash and are not combinable with other offers unless indicated and expires at check-out. Benefits must be used during the stay booked. Any credits applicable are applied at check-out in USD or the local currency equivalent. Benefits, participating properties, and availability and amenities at those properties are subject to change.
**A one category room upgrade is based on availability and eligibility at check-in to the hotel. Limit one credit per room, per stay. Three-room limit per Cardmember per stay; back-to-back stays within a 24-hour period at the same property considered one stay. Participating providers and benefits subject to change.
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