The Lodge at Primland, Auberge Collection

Special Offer

Additional $175 Spa Credit.¹
Book by 02/09/2026 for travel by 03/09/2026.

Mountain parkway retreat.

The Lodge at Primland, Auberge Collection is located off the Blue Ridge Parkway. Providing outdoor adventures in Virginia’s Blue Ridge Mountains, the hotel also offers an opportunity to relax in style.

Insider Tip

Enjoy the 12,000-acre outdoor adventure playground with activities authentic to the region, like a moonshine tasting or live bluegrass music.

Where You’re Staying

Rooms include bathrooms with imported European glass mosaic tile and wood trim, while suites feature separate living and dining areas. Two-story cottages can feature large private balconies or private putting greens. Tree Houses feature views of the Kibler Valley and North Carolina.

Where to Dine

Leatherflower features a menu that celebrates the abundance of the Virginia Highlands and uses local, organic, and sustainable ingredients. Laurel Bar features casual, hearty pub fare. Enjoy a Southern–style dinner at Stables Saloon.

Where to Relax

The Spa at Primland offers a range of treatments, including Native American healing rituals and European spa therapies. To unwind even further, take a private or group wellness class surrounded by the tranquility of the mountains.

What to Do

Go golfing at The Highland Course at Primland that offers amazing mountain views or shoot sporting clays. Explore the historic Mabry Mill. Take a drive on the Blue Ridge Parkway and see mountains and farmland.

Features

Boutique

Golf Course

Pet-Friendly

Fitness Center

Private Stays

Wellness

Tennis Court

Parking

Electric Vehicle Charging

Remote

Wildlife Activities