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When deciding which businesses to support, start small. Your everyday choices can benefit small businesses and the communities you care about in a heartwarming way.

 

 

Shop Small with Amex

SHOP SMALL, A SIMPLE ACT THAT ADDS UP

Shop Small is our way of celebrating and supporting small businesses all year long. Back in 2010, American Express proudly founded Small Business Saturday® as a way to encourage everyone to Shop Small during the holidays. Since then, Shop Small has grown into an ongoing initiative for Amex and a year-round movement everyone can get behind.

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FIND NEIGHBORHOOD GEMS

Whether you’re in search of a good meal, a unique boutique, or simple essentials, use the Shop Small Map to find a small business near you.

GET MORE WHEN YOU’RE #WITHAMEX

When you Shop Small with an American Express® Card, you can get rewarded for supporting the small businesses that speak to your heart – think points, miles, or cash back. So, grabbing dinner at a local restaurant or ordering a handmade gift online can be even more rewarding.

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SMALL BUSINESS OWNERS, WE’VE GOT YOUR BACK

Amex is committed to supporting your small business every step of the way. From free marketing materials to deals on services, we’ve got you covered. Terms apply.

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RESOURCES DESIGNED WITH YOU IN MIND

Whether scrolling on social media or strolling by your storefront, get customers to stop and take notice with free marketing materials, plus tools to help grow your business.

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PUT YOUR BUSINESS ON THE MAP

Add your business to the American Express® Shop Small Map – it’s an easy way for shoppers to find you. Already have a listing? Keep it updated with your latest information.

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SAVE WITH OFFERS FROM OUR PARTNERS

We’ve curated a collection of offers to help streamline operations, save on services, and bring in new customers. Expect savings from FedEx®, QuickBooks®, Dell, and more. Terms apply.

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OUR COMMITMENT TO BACKING CHANGE

American Express provides access to funding, resources, and tools to help minority-owned businesses either jumpstart or grow their business.

WE COUNT ON OUR NEIGHBORHOOD CHAMPIONS

 

Neighborhood Champions support the small business owners in their community by sharing free resources and more. Want to join the movement? Applications open this fall. In the meantime, find Neighborhood Champions in your area and see how they’re making a difference. 

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ABOUT SHOP SMALL

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THE BEGINNING

Shop Small initially started when Amex created Small Business Saturday® to encourage support for small businesses back in 2010.

A female store owner talking to a female and a male shopper while the female shopper purchases a gift.

THE IMPACT

In 2020 alone, Amex invested approximately $200 million in global small business initiatives.* And every time you buy a latte from a tiny cafe or order a gift from a local artist, you’re making a difference, too.

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THE MOVEMENT

Shop Small has grown to be a year-round movement that supports small businesses across the globe, and Small Business Saturday continues to be an annual holiday shopping tradition.

Shop Small FAQs

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