HOW CAN WE HELP YOU?
Welcome to the Shop Small® Resource Hub. If you’re looking for new ways to market your business, expand its reach, and explore business insights and trends, then you’re in the right place.
HOW CAN WE HELP YOU?
Welcome to the Shop Small® Resource Hub. If you’re looking for new ways to market your business, expand its reach, and explore business insights and trends, then you’re in the right place.
FEATURED RESOURCES
Let's turn the spotlight on:
Offers Carousel
-
Hurricane Recovery and the Importance of Community
-
THE ARTIST SERIES
SAVE BIG ON OFFERS FOR YOUR SMALL BUSINESS
Explore offers on services to help you connect with customers and optimize business operations.
Get up to $375 in ad credit
Learn how new customers can earn up to $375 in Snapchat Ad Credit with qualifying ads purchase. Exp. 9/30/25. Terms apply.◊
30% off Accounting, Solopreneur, and Payroll Plans
New customers save 30% on QuickBooks Online Accounting and Payroll plans for 12 months. Terms apply.◊
Manage and pay hourly teams
Learn how new customers can save 25% on select auto-renewing Homebase plans for the first 12 months. Exp. 12/31/25. Terms apply.◊
GET THE WORD OUT ABOUT YOUR BUSINESS
Download Free Social Media Posts
Download ready-to-use digital banners, social posts, and printable posters.
Download Free Social Media Posts
Download ready-to-use digital banners, social posts, and printable posters.
Invite Your Community to Shop Small
Order free signs and supplies that can be placed in your storefront, and download digital assets for your website.
Invite Your Community to Shop Small
Order free signs and supplies that can be placed in your storefront, and download digital assets for your website.
Put Your Business on the Map*
In 2023, American Express recommended over 10 million businesses to over 36 million Card Members across Amex-funded marketing, driving over $43 million in new spend.** Let's make it simple for customers to Shop Small with you.
Put Your Business on the Map*
In 2023, American Express recommended over 10 million businesses to over 36 million Card Members across Amex-funded marketing, driving over $43 million in new spend.** Let's make it simple for customers to Shop Small with you.
*Amex cannot guarantee your business will appear in a search on American Express Maps. Merchants are displayed via the American Express Maps, americanexpress.com, and email.
**Source: 2023 Internal Amex Recommendations Data. New Spend is defined as American Express® Card Members with no activity at an SE 90 days prior to the recommendation but spend within 30 days after the Card Member sees the recommendation.
SUPPORT TO HELP ELEVATE YOUR SMALL BUSINESS
Business trends and insights, all in one place
American Express® Business Class For Merchants is filled with articles and videos on how your small business can make big moves.
Apply for the Backing Small Businesses grant program
Amex is providing $10,000 grants for economically vulnerable U.S. small business owners. Terms apply.
GET TO KNOW SHOP SMALL
The Beginning
Shop Small started in 2010, when Amex created Small Business Saturday® to encourage support for small businesses and their communities.
The Impact
U.S. consumers have reported spending an estimated $184 billion at small businesses on Small Business Saturday® since the movement started.***
The Movement
Shop Small has grown to be a year-round movement that supports small businesses across the globe.
***This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts or sales. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).
HEAR FROM SMALL BUSINESS OWNERS LIKE YOU
“To us, Small Business Saturday is one day where we really feel the support for small businesses from American Express. It’s a day where the spotlight gets put on small businesses."- Patrick and Fanney Panella
Chez Nous
◊Offer Terms and Conditions
Homebase Offer Terms and Conditions:
This offer is made by Homebase and is for a 14-day Homebase free trial, followed by 25% off the first 12 months of a monthly Homebase Essentials, Plus, or All-in-One plan. Discount does not apply to Homebase Payroll add-on. To be eligible for this offer, you must be a new Homebase customer. A new Homebase customer is defined as a customer who has not previously used their e-mail address or phone number to purchase a Homebase plan or registered their email address or phone number to have a free trial with Homebase. To redeem this offer, you must create a Homebase account and start a free trial using the links on the dedicated American Express landing page by December 31, 2025 at 11:59pm ET. You can then sign up to purchase a discounted Homebase Essentials, Plus, or All-in-One plan at 25% off the first 12 months at any time via your account. The discount will automatically be applied at checkout and no promo code is needed. This discount applies to multiple locations under a single account; however, all locations must be selected when checking out, and accounts with more than one location are required to be on a paid plan. Your payment method will be auto-billed each month at the discounted offer price for the first twelve months followed by the full regular price each month thereafter. Your selected Homebase plan will automatically renew at the end of the billing cycle selected unless you cancel before the end of the relevant term pursuant to Homebase’s terms and conditions. To cancel your paid subscription at any time, navigate to the Manage Plan page and downgrade to a free Basic plan. Your paid subscription cancellation will become effective immediately and you will receive a pro-rated refund for the unused portion of your pre-paid subscription. Offer is nontransferable. Any information you provide Homebase will be subject to Homebase’s privacy policies and terms of use. Fulfillment of the offer is the sole responsibility of Homebase. Offers are subject to change at any time without notice to you. Limit one offer per new customer.
Intuit QuickBooks Online Offer Terms and Conditions:
This offer is made by Intuit and is for 30% off the monthly price for QuickBooks Online (“QBO”) Solopreneur, Simple Start, Essentials, Plus or Advanced plans for Accounting (“Accounting”) and QuickBooks Online Payroll Core, Premium or Elite plans for Payroll (“Payroll”) for the first 12 months of service, starting from the date you sign up. To be eligible for this offer you must be a new QuickBooks Online customer and sign up for the monthly plan using the “Buy Now” option on the dedicated American Express landing page. A new QuickBooks Online customer is defined as a customer that has not previously used their e-mail address for a subscription for Accounting (if seeking to redeem the offer for an Accounting plan) or Payroll (if seeking to redeem the offer for a Payroll plan). Discount does not apply to add-on services, fees (including additional employee fees and state sales tax filing fees), or applicable taxes. Offer is nontransferable. To redeem the offer, you must sign-up for a monthly QuickBooks Online Solopreneur, Simple Start, Essentials, Plus or Advanced subscription plan for Accounting or a QuickBooks Online Payroll Core, Premium or Elite subscription plan for Payroll using the “Buy Now” option on the dedicated American Express landing page by December 31, 2025 at 11:59 EST. Your credit card will be auto-billed per month at the discounted offer price for your first year and will continue to be auto-billed monthly at QBO’s then-current regular monthly price thereafter. Your QBO subscription plan will automatically renew unless you cancel before the end of the relevant subscription term pursuant to QBO’s terms and conditions. To cancel your subscription at any time go to Account & Settings in QBO and select “Cancel.” Your cancellation will become effective at the end of the monthly billing period. You will not receive a pro-rated refund and your access and subscription benefits will continue for the remainder of the monthly billing period. Offer cannot be combined with any other QBO offer, including free trials that may be offered for the QBO service. Any information you provide QBO will be subject to Intuit’s privacy policies and terms of use. Fulfillment of the offer is the sole responsibility of Intuit. Offers are subject to change at any time without notice to you. Limit one offer per new customer.
Snapchat Offer Terms and Conditions:
This offer is made by Snapchat and is for $75 or $375 in ad credits to Snapchat Ads Manager when you spend $50 or $350 (the “Spend Threshold”) on Snapchat Ads Manager within 14 days of creating a new Snapchat Ads Manager account as follows: spend $50 in ad purchase, get $75 in ad credits; spend $350 in ad purchase, get $375 in ad credits. You may select only one offer. Offer is non-transferable and may not be combined. To be eligible for this offer you must be a new Snapchat Ads customer. A new Snapchat Ads customer is defined as a customer that has not previously created an account with Snapchat Ads Manager. To redeem this offer you must create a new Snapchat Ads Manager account using the dedicated American Express offer landing page by 9/30/2025 at 11:59PM ET, set up a business profile, and provide a valid credit card as a payment method at checkout. To earn the $75 or $375 in ad credits, your ad account must accrue and be successfully billed the applicable Spend Threshold, excluding taxes, within 14 days of your new ad account creation. After meeting the Spend Threshold, $75 or $375 in ad credit will be credited into your account within one business day and can only be applied to future advertising campaign costs on Snapchat. Ad credit will expire 30 days after issuance. Credit is non-transferable and cannot be split across multiple Ad Accounts. Credit not redeemable for cash. Any information you provide to Snapchat will be subject to Snapchat’s privacy policies and terms of use. Fulfillment of the offer is the sole responsibility of Snapchat. Offers are subject to change at any time without notice to you. Limit one offer per new customer.