American Express Launches New Partnership with Homebase

At Amex Ventures, we continue to help fuel innovation at American Express by forging meaningful connections between the startup ecosystem and our internal business units as we seek to generate commercial value for startups, investors and our internal business partners. Nearly two-thirds of our portfolio companies have had commercial relationships with American Express, whether through distribution to our Card Members or merchants, co-developing products, or becoming valued enterprise customers. We also actively explore opportunities to collaborate with startups outside our portfolio to expand our impact and help drive innovation across American Express.

Our business partners in U.S. Merchant Marketing run the Business Savings Suite, a curated collection of offers that provide savings on solutions designed to support businesses with great offers from a range of brands. The team is constantly on the hunt for new products and services to help small and mid-sized Amex Merchants run, grow and protect their businesses. Given American Express's strong focus on empowering small businesses and the distribution platform provided through the Business Savings Suite, we were so excited when Notable Capital introduced us to Homebase.

Homebase is an all-in-one platform designed to simplify workforce management. The platform offers tools for employee scheduling, time tracking, payroll, hiring, onboarding, communications, and more. After meeting the team, it was clear their platform could offer a unique solution and help further our mission to support merchants and businesses.

American Express and Homebase partnered to offer businesses 25% off the first 12 months on any Homebase monthly subscription. This offer launched on March 17, 2025 during American Express’s Member Week Campaign – one of Amex’s customer appreciation initiatives – giving Homebase visibility from Amex Merchants while reinforcing Business Savings Suite as a destination for tools built for small businesses.

“We’re thrilled to partner with Homebase to provide our merchants with affordable access to a best-in-class workforce management tool, which helps them save time, stay organized, and optimize their business. This offer is a great example of the benefits small businesses gain access to when they work with American Express and accept the Card.” - Erin Sweatman, Vice President, US Merchant Marketing at American Express.

For Homebase, the partnership has driven earned media coverage and unlocked a powerful distribution channel to American Express’ wide audience. “We're excited to be featured by American Express with a special offer for Homebase scheduling, time tracking, and employee management tools. Amex’s commitment to supporting local teams aligns with our own, and together we’re making it easier for entrepreneurs to save time, streamline operations, and grow their business” - Rushi Patel, Co-Founder and COO at Homebase.

The Homebase and Business Savings Suite collaboration demonstrates Amex Ventures’ goal of driving innovation to the broader enterprise and delivering value to our customers and the startup ecosystem. Reach out to us at amexventures@aexp.com if you’re building a product across enterprise software, fintech, commerce or consumer experiences, such as travel, dining and entertainment.

Published Date July 29, 2025