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2022 Global Travel Trends Report
As travel continues to recover, this report looks at the motivations and considerations of travelers in Australia, Canada, Mexico, Japan, India, the UK and the US as well as trends shaping the future of travel.1
01
Impact and Purpose Drive Booking Decisions
Consumers are traveling with purpose and finding ways to give back to destinations and local communities.
02
Evolution of Family Travel
Family travel is changing, and the future looks bright.
03
Dream Destinations Become a Reality
With over two years of limited travel, dream destinations are becoming a reality.
04
What’s Next For Experiential Travel
As experiences return, so do trips to in-person events.

“The past two years proved how special exploration can be, as well as the weight our travel decisions hold for local communities.

Looking ahead, travelers are making decisions with purpose in mind – from understanding where their money is going to finding time to connect with loved ones. We’re excited to see what the future brings.”

Audrey Hendley
President of American Express Travel

74%
of respondents are willing to book a trip for 2022 even if they might have to cancel or modify it later1
72%
of respondents plan to spend more money on domestic travel and 64% plan to spend more money on international travel than they have in the previous year1
62%
of respondents agree that they plan on taking 2-4 trips in 20221
01
Impact and Purpose Drive Booking Decisions
81%
of respondents agree they want to travel to destinations where they can immerse themselves into the local culture1
81%
of respondents agree they want the money they spend while traveling to go back to the local community1
62%
of respondents agree they want to be more thoughtful about where and how they travel1
At Kensington Tours, we’re seeing a strong desire to rekindle a sense of authentic connection, and a need for their chosen travel partner to be contributing to local communities. When you’re doing both, you’re creating the unforgettable travel people want today. They can see the world differently.
Helen Giontsis
President, Kensington Tours
Travelers are focused on engaging in positive practices, including wellness activities, giving back to communities, protecting the environment, and more.

Travelers are now spending more time thinking through who and what they are traveling for, with 78% of respondents wanting to have a positive impact on the community they are visiting.1

Top activities consumers are interested in doing to have a positive impact on the local community
Eating & Shopping at Small businesses
55%
Visiting a landmark or heritage site
42%
Visiting a national park
40%
Visiting a farmer’s market
37%
Visiting museums or attending cultural tours
36%
Partaking in outdoor activities
34%
I’m thrilled to notice a trend toward well-being in cruising. After the past two years, travelers are ready to venture back out and are planning trips to reconnect with themselves and their loved ones. Travelers are relishing in the most fundamental vacation pleasures—like savoring food, spending time with friends in reinvigorating places, finding private tranquil moments for self-care, and rediscovering the world around them.
Dondra Ritzenthaler
Sr. Vice President of Sales, The Americas, Celebrity Cruises
Destinations to connect with nature and local communities.

Safari in Africa
Simply by being a guest on a Micato Safari, travelers help pay for an African child’s education, uniting children in need and kind-hearted safari travelers wishing to help.

Biodiversity in Ecuador
Mashpi Lodge, situated in a remote rainforest in the Andean Mountains, works hand-in-hand with those living in the areas surrounding the reserve, including offering job opportunities, professional trainings and more.

Local love in Costa Rica
Visit Nayara Tented Camp and enjoy local activities – from cultural learning about coffee cultivation at the plantation to tasting chocolate freshly made with organic cacao.

Mountain escape in Canada
Set on 700 acres wrapped around Lac Beauvert, Fairmont Jasper Park Lodge has an on-site Sustainability Manager who leads efforts to reduce the Lodge’s environmental footprint, such as coordinating annual property and shoreline cleanups, as well as leading the property towards eliminating all guest-facing single-use plastic items by the end of 2022.

02
The Evolution of Family Travel
79%
of respondents agree they are most looking forward to traveling with their family in 20221
76%
of respondents state they plan to travel more with family in 2022 than they did in 20211
58%
of respondents agree they are more interested in multi-generational family trips than ever before1
Consumers surveyed in these seven countries plan to travel more with family than they did in 2021
94%
India
92%
Mexico
76%
Australia
74%
U.K.
72%
U.S.
69%
Canada
57%
Japan

Consumers plan to travel more with family in 2022 than they did in 2021

Families are relishing the chance to get away and are beginning to plan big vacations — 70% of parents surveyed agree that in 2022 they are planning to take their first international trip with their children since prior to the pandemic. At the same time, a majority of parents surveyed (81%) agree that the pandemic has changed how they think about planning travel with their children.1

Coming out of the pandemic we’ve seen a reprioritization of values, and spending time with loved ones is at the top of the list. The traditional family vacation has expanded to become multi-generational and include extended family, as our guests want to reconnect and reengage. Across our hotels we’re seeing demand for experiences that are educational and entertaining for all ages as families look to make new memories together.
Chris Gabaldon
Senior Vice President, Luxury Brands, Marriott International
Family walking on beach
The private luxury family travel landscape

Space and privacy are becoming a priority for luxury family travelers. According to American Express Travel Consultants, some Card Members are requesting private jets, private islands, personal crews for yachting, large villas and estates, private chefs, and more.

Father, daughter, and dog at campfire on beach.
What did family travel look like over the past two years?

Family travel looked different for everyone. While 19% of respondents state they didn’t travel the past two years, other families’ favorite experiences included: domestic travel (19%), beach resorts (12%), road trips (11%), international travel (10%), staycations (7%), camping (6%), and more.1

03
Dream Destinations Become a Reality
86%
of respondents expect to spend more or the same on travel in 2022 compared to a typical year before the pandemic1
65%
of respondents agree they would rather take their dream vacation than purchase a new car1
58%
of Millennials surveyed agree they would be willing to travel solo now to visit their dream destination1

For those planning on taking a once-in-a-lifetime trip in 2022, consumers are most excited about visiting these regions.

Africa3%
Asia14%
Europe35%
North America15%
Oceania11%
South America6%
62%
U.S.
18%
Canada
12%
Caribbean
7%
Mexico
1%
Other
Respondents who selected North America were most excited to visit these countries.
What dream destination travel looks like

Looking beyond the pandemic, travelers are eager to experience the dream destinations they have not previously visited and are embracing flexibility with their travel plans. In fact, 55% of respondents agree they want to book a once-in-a-lifetime vacation in 2022. And 74% of respondents agree they are willing to book a trip for 2022 even if they might have to cancel or modify it later.1 To inspire future travelers, American Express Travel Consultants shared once-in-a-lifetime trips they’ve recently booked for Card Members including visiting the Great Barrier Reef in Australia, going on a safari tour in East Africa, and wine tasting in Italy.

This year is full of opportunities to reconnect and get back to what we love most, and our customers are ready to travel again. With the added flexibility offered by Plan It on Delta, customers can book the trips they’ve been waiting for, knowing they have more control over their journeys and the commitment of Delta and American Express to deliver what they want and need at every step.
Dwight James, Senior Vice President
Customer Engagement & Loyalty for Delta Air Lines and CEO — Delta Vacations
04
What’s Next for Experiential Travel
70%
of respondents state they are interested in cultural immersion and taking a tour on future trips1
43%
of respondents state they are interested in traveling for entertainment events1
38%
of respondents state they are interested in traveling for cultural events1

Activities consumers expressed interest in doing while traveling

Exploring Like a Local
Relaxing
Engaging in Physical Activity
Attending Cultural Moments
Swipe above to see more.

Major entertainment events guiding 2022 travel plans

As music festivals, sports and cultural events return, we’re seeing an uptick in customers booking trips for specific events or experiences. 56% of respondents stated they held off on traveling for major entertainment events last year, but have plans to return to these events this year.1

The pandemic not only changed the way people travel, it also radically changed people – the way they live their lives, their passions, and their preferences. Reunion, reconnection, and experiential travel have been driving forces behind the swell of bookings that we’re seeing this year. We will keep evolving and innovating alongside the changing needs of travelers, because we don’t just want to return to normal. We want to return better.
Frank Passanante
Senior Vice President – Global Head of Sales, Hilton
Major entertainment events guiding 2022 travel plans

Over half (52%) of respondents stated they are interested in traveling for personal gatherings such as weddings, birthdays, graduations, or holidays.1 American Express Travel Consultants are experts in booking trips tied to milestone celebrations and have recently helped Card Members book destination weddings in Italy, anniversary trips to Austria, family reunions in Colorado and more.

1. Methodology: This Amex Trendex online poll was conducted by Morning Consult between February 3-11th, 2022 among a national sample of 2,000 US and 1,000 travelers in Japan, Australia, Mexico, India, UK, and Canada who have a household income of at least $70K, and defined as adults who typically travel by air at least once a year. Results from each market’s survey have a margin of error of plus or minus 3 percentage points.

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