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Show Card Members you’re a Shop Small store


We’re rallying communities to show up and Shop Small

Access materials to help promote your business online

Here are ready-to-use online tools to help you attract, engage and delight your customers.

Digital Badges

Add to your email signature and your website, to

encourage your customers to shop online.

DIY Social Posts

Incorporate your own imagery alongside the messaging, so people know you're open online.

Social Posts

Ready-to-use posts to encourage your virtual community to order takeaway and delivery, or shop online.

Instagram Stickers

Use on your Instagram and Facebook Stories, to encourage your followers to visit your website.

Shop Small sign.

Show shoppers you're open for business


Attract American Express Card Members all-year round with complimentary American Express signs to display in your store and digital assets to feature on your website and social channels.

Grab the Shop Small logo


Put it on your website, social channels, emails – you name it – just let people know you’re part of the first ever Shop Small. New Zealanders are ready to help small businesses get back to business.


Explore our Cards

For reward points or lifestyle benefits, there’s an American Express Card that’s right for you.


Earn Airpoints
Dollars™ fast


Earn points from
everyday spending


Premium benefits
and services

No Annual Fee

Card Member benefits
with no annual fee