Shop Small with Jim Chapman
Content creator, model and writer Jim Chapman talks about his recent house move, his new favourite local shops and how everyone can become a local legend this festive season.
What are your favourite shops in your local area?
I've recently moved to Islington in north London and have loved getting to know my new area; it's such a treasure trove of small, independent shops! I already have so many favourites but if I had to pick, Jolene is an amazing bakery cafe and restaurant all in one that I head to for my daily caffeine fix. After Noah is an awesome vintage home store, where I've enjoyed searching for some key items for my new pad.
Why do you like shopping in small merchants?
Already, some of the staff in my favourite places are starting to greet me by name. I love that. I'm a sucker for a good story and so many of the owners I've met have brilliant and inspiring stories behind their products and businesses. They're also experts at their craft and stock unique gifts, which makes them really stand out from the crowd, especially at this time of year when the focus is on shopping. When it comes to food, because these places are smaller, they're more responsive and so can stock great produce and alter the menu around it.
"I've loved getting to know my new area."
What do you think is the best way for people to show their support for their favourite small business?
Shop owners pour their hearts and souls into their businesses and I think it's important to champion this - that's why i'm encouraging everyone to become a local legend this festive season and give their favourite small businesses a social media shout out! Whether you've got 25 followers or 2 million, we can all make a difference by posting on our social media channels and tagging out favourite local businesses.