Subject to American Express checks and approval, small businesses who are eligible to take part in Shop Small are defined as:
- The small business must welcome American Express Cards and have recently taken an American Express transaction
- The small business must be located in the United Kingdom (UK), which consists of England, Scotland, Wales and Northern Ireland and includes islands such as the Isle of Wight, Anglesey, the Isles of Scilly, the Hebrides and the island groups of Orkney and Shetland and the self-governing dependent territories of the Isle of Man and the Channel Islands
- A traditional "street-side" business that deals with its customers face to face in premises that the business owns or rents. This means that the small business must have at least one physical business location – up to a maximum of 30 locations – within the UK
- The small business must not be a government agency, public administration organisation, charity, non-profit, trade association, shopping property management company, direct seller, or political organisation or operating in industries that are deemed ineligible for Shop Small
- Small businesses that are part of a franchise brand are evaluated on a case-by-case basis
- Small businesses that have an online or mail order business are excluded as are those who process American Express Card payments solely through a third-party processor or as part of an affiliate programme.
American Express may also determine that other small businesses, in addition to the ones above, are eligible to participate in Shop Small on a case-by-case basis. Eligibility requirements will be determined at our sole discretion and may change at any time. If you no longer meet the eligibility criteria, breach the Shop Small Terms and Conditions or if we have resonable grounds to believe that you have engaged in any fraud, gaming of the Shop Small programme or material abuse related to the Shop Small programme, such as seeking to obtain an advantage through unfair or deceptive means, we may take actions which we reasonably consider appropriate in the circumstances, and this may include cancelling your participation in Shop Small.
If you would like to discuss your business' eligibility, please call us on 0800 032 7216.
Small businesses who meet the qualifying criteria will automatically become a Shop Small Merchant, featuring on the Shop Small map and will benefit from the Shop Small American Express Cardmember Offer.