• Visit or use our website or apps;

• Receive or reply to electronic communications from us;

• View or click on our ads or other online content; and

• Interact with us through social media websites and other websites and applications.

Some Online Information is Personal Information.

In this statement, we also explain how we may combine Online Information with Other Information and how we then use the combined information.

The types of information we collect depends on which product or service you use. 

Sometimes you give information directly to us (or to our Service Providers). For example, you might give us your name, account number, email, mailing address, biometric data, phone number, or date of birth when you:

• fill out an online form or survey, including when you book travel with us; 

• register, log into or update the settings on your account using our online services; 

• enter a competition or register for a marketing offer; or

• sign up for our products and services.

We (and our Service Providers or Third-Party Ad-Servers) also collect information through Cookies and Similar Technologies. Most Cookies and Similar Technologies will only collect De-Identified Information such as how you arrive at our website or your general location. However, certain Cookies and Similar Technologies do collect Personal Information. For example, if you click Remember Me when you log in to our website, a cookie will store your username. 

We (and our Service Providers or Third-Party Ad-Servers) may collect information using Cookies and Similar Technologies about: 

• the device you use to browse our websites or to access our apps (for example, we may collect information about the operating system or the browser version and the type of device you use to open electronic communications from us); 

• the IP address and information related to that IP address (such as domain information, your internet provider and general geographic location);

• browsing history on our website or in our apps (such as what you search for, the pages you view, how long you stay, and how often you come back);

• how you search for our website, from which websites you link to our website, and which of our Business Partners’ websites you visit; 

• which ads or online content from us and our Business Partners you view, access, or click on; 

• your browsing and app use activities over time, and across other websites and apps, following your visit to one of our websites or apps (Service Providers or Third-Party Ad-Servers perform such activities on our behalf);

• the likely associations among different browsers and devices; 

• whether you open our electronic communications and which parts you click on;

• and the location of your mobile device (for example, when you use mobile websites or apps to register to receive location-based content).
  

We (and our Service Providers or Third-Party Ad-Servers) may also collect information made available through third-party platforms and apps (such as online social media platforms), through online databases or directories, or that is otherwise legitimately obtained. This information may be governed by the privacy notice(s) provided by the third party at the time of collection.

• deliver products and services, including to: 

• recognize you when you return to our websites or use our apps across multiple devices; 

• complete transactions;

•  tell you about updates to your accounts, products, and services;  

• update you about new features and benefits; 

• answer questions and respond to your requests made through our websites and through third-party websites (including social media); 

• use the location of your mobile device for location-based services that you may request; 

• determine how to best provide services to you and manage your accounts, such as the best way and time to contact you;

• improve our websites or apps and make them easier to use;

• advertise and market our products and services – and those of our Business Partners – including to: 

• present content or ads online that are tailored to your interests, including Targeted Advertising, across multiple devices; send or provide you with ads, promotions, and offers; 

• analyze whether our ads, promotions, and offers are effective; 

• help us determine whether you may be interested in new products or services;

• provide location-based content and advertising personalization;

• conduct research and analysis, including to: 

• better understand our customers and our website visitors or app users;

• allow you to give feedback by rating and reviewing our products and services and those of our Business Partners; 

• produce data analytics, statistical research, and reports;

• review and change our products and services; manage fraud and security risk, including to: 

• detect and prevent fraud or criminal activity; 

• safeguard the security of your information; 

• assess credit risks relating to our business, including to:

• evaluate and process your applications for our products and services and manage your existing accounts; and 

• use it in other ways as required or permitted by law or with your consent.

American Express has relationships with several third-party advertising networks and social media partners (also known as Advertising Partners) that allow us to serve you with targeted advertising that is relevant to you when you are on a third-party website.  We only work with Advertising Partners who adhere to industry standards and provide you with the ability to opt out of such targeted advertising.  We encourage you to learn more about targeted advertising and the choices you have by referring to the privacy statement and ad preferences of our Advertising Partners.

How do we treat your Personal Information?  

We may share Personal Information as requires or as permitted by law, with: 

• credit bureaus and similar institutions to report or ask about your financial circumstances, and to report or collect debts you owe; 

• regulatory authorities, courts, and governmental agencies to comply with legal orders, legal or regulatory requirements, and government requests; 

• our Service Providers, regulatory authorities, and governmental agencies to detect and prevent fraud or criminal activity, and to protect the rights of American Express or others; 

• the American Express Family of Companies;

•  our Service Providers who perform services for us and help us operate our business (we require Service Providers to safeguard Personal Information and only use your Personal Information for the purposes we specify); 

• financial institutions or Co-brand Partners with whom we jointly offer or develop products and services, in connection with those joint offering; or

•  necessary parties in the context of a sale of all or part of the American Express Family of Companies or their assets.

We only share Personal Information with third parties for their own use with your consent, or, if applicable, as otherwise described in the Business Card Privacy Notice.

We may transfer Personal Information to Service Providers or companies within the American Express Family of Companies throughout the world, for example, to process transactions and provide you with our products or services. Regardless of where we process your information, we still protect it in the manner described in this online privacy statement and according to the applicable laws.

How do we handle Aggregated and De-identified Information?

Aggregated Information or De-identified Information does not identify you individually; it helps analyze patterns among groups of people. We may share Aggregated Information or De-identified Information in several ways, for example; 

• for the same reasons as we might share Personal Information

• with Business Partners to help develop and market products or services and present targeted content and Targeted Advertising;

• with Business Partners to conduct analysis and research about customers and website visitors; or 

• with Third-Party Ad-Servers to place ads (including ads of our Business Partners) on various websites and apps, and to analyze the effectiveness of those ads.

We use administrative technical and physical security measures to protect your Personal Information. These measures include computer safeguards and secured files and facilities. We take reasonable steps to securely destroy or permanently de-identify Personal Information when we no longer need it. We will keep your Online Information only as long as we must to deliver our products and services, unless we are required by law or regulation or for litigation and regulatory investigations to keep it.

You have choices about how American Express uses your information, such as how we market to you or how we manage Cookies and Similar Technologies. 

We participate in the Digital Advertising Alliance (DAA) self-regulatory program and adhere to the DAA principles for Online Behavioural Advertising. Click here to learn more about the DAA and your choices related to Targeted Advertising. If you do not want to receive Targeted Advertising from American Express on websites, Click here. If you do not want to receive Targeted Advertising from American Express in apps, you can turn off mobile device ad tracking or reset the advertising identifier in your device setting, where these tools are available from your device platform, on each of the devices that you use. If you do not want to receive Targeted Advertising using precise location data, you can turn off location-based services in your device settings.

What are your choices about how we directly market to you?

You can choose how you would like to receive direct marketing communications - whether we send them to you through postal mail, email and/or telephone. If you choose to not receive marketing communications from us, we will honor your choice. Please be aware that if you choose not to receive such communications, certain offers attached to the product or services you have chosen may be affected. We will still communicate with you in connection with servicing your account, fulfilling your requests, or administering any promotion or any program in which you have elected to participate.

Card Members:

• Log in to americanexpress.com/communications to update your privacy preferences; or
• Call 1-855-AXP-PRIV and select option 1 (does not apply for e-mail opt-out).

Prepaid Products:

• Log in to the website associated with your prepaid product, and edit your profile to update your privacy preferences; or 
• Call 1-855-AXP-PRIV for prepaid products including Bluebird, select option 2; or for Serve, select option 5 then option 3 

Merchants:

• Log in to americanexpress.com/merchant and edit profile and setting to update your marketing communications preferences; or 
• Call 1-855-AXP-PRIV for Merchants, select option 5, then option 4

Others:

• Call 1-855-AXP-PRIV for Personal Savings, select option 3; or
• for Premium Return Protection, select option 4; or for Single Identity, select option 5 then option 1; or 
• for American Express Travel Insurance, select option 5 then option 2.

What other choices do you have?

You can also:

• Click to unsubscribe on the bottom of e-mails and follow the instructions or go to americanexpress.com/preferences;
• Register for the National Do Not Call List at donotcall.gov/default.aspx
• Register with the Association of National Advertisers (ANA) mail suppression service: dmachoice.org/register.php.If you have questions about our online privacy statement, call us at the number on the back of your Card or call us at the number for your product at contact us.

Other Information

How can you update your Personal Information
Card Members can log in to their Card accounts at americanexpress.com to correct or update their Personal Information. They can also call the number on the back of their Card. Non Card Members can call the customer service number associated with their product.