Shop Small
is open for

Shop Small 2019


Now in its 7th year, this could be the biggest one yet. During Shop Small 2019, American Express is again backing small businesses. We fund offers to get more shoppers through your doors. We promote local businesses to nearby Card Members. And we work with government and research groups to advocate for small business.

An exclusive offer

We’re providing an exciting shopping offer to get more customers through your doors.


We promote local businesses to Card Members who are nearby.

Backing Research

We commissioned research into the challenges facing small businesses and how we can help them.

Benefits for Shop Small Businesses


We’re giving 10 Shop Small businesses some big exposure with a pop up gallery in Westfield Sydney. The aim is to showcase the creators and curators who bring originality and character to our suburbs.

Visit the Gallery from Wednesday, 20 November to Sunday, 8 December on Level 1, Westfield Sydney.

To keep Shop Small top-of-mind for everyone, we partnered with Concrete Playground to create The Localist to highlight businesses and promote shopping locally.


To better understand the challenges and opportunities facing small businesses we commissioned research exploring the small business sentiment in Australia.

View the results here


To further raise awareness of the challenges facing small business owners, we launched Shop Small at Parliament House. This event gave ministers, industry partners and the press a chance to recognise small business owners and their contribution to the economy. 

Make the most of the American Express brand

Attract high-spending customers all year round with free American Express signs to display in your store.

Download our digital assets below to feature on your website and social channels and let visitors see that you are participating in Shop Small.


We’ve put your business on the map

We’re making it easier for businesses to be found, with the Shop Small map leading shoppers straight to your doors (or to your website).

Download the new Amex Merchant app now

Access your payment information on the go, so you can spend more time growing your business. Simply register for an Online Merchant Account and use the login details to get started.

app store
google play

To use the App, you must be registered for Online Services. Apple, the Apple logo, Touch ID and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries Android and Google Play are trademarks of Google Inc. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

Not accepting American Express? It’s easy to get involved*

Shop Small is just one of many ways we support small business all year round. Sign up below to stay in touch, and to find out more about all the ways American Express can back your business.

*Subject to eligibility criteria

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