Shop Small
is open for

Every day is a Shop Small day


With a long history of backing small businesses across Australia, Shop Small is back this November for its 7th year. With more ways for participating merchants to benefit throughout the year, Shop Small 2019 promises to be bigger than ever.

How Shop Small delivered in 2018


$725 million
spent by American Express® Card Members

Retailers merchants stores

3.6 million
transactions made at small businesses


665 thousand
views of the Shop Small Map

*Shop Small statistics based on American Express internal data from the Shop Small 2018 campaign in November 2018.

Become a Shop Small business


Backing you with numbers

Amex funds the credit on purchases made by customers, with no extra cost to you. Just last year, we gave Card Members up to five $10 credits when they spent $20 or more at participating small businesses.

Victor Churchill

Feel the love all year long

American Express proudly helps Card Members ‘Love where they live’ every day of the year, which is why you can find new merchant stories shopping guides and American Express-accepting business listings every month on Concrete Playground and Local magazine.

bared footwear

Ambassador events

From August onwards, our American Express Ambassadors will be out and about, visiting eligible Shop Small businesses. They’ll be answering questions and handing out Shop Small goods, so you can let your customers know that you’re ready for November.

Promote your small business


Encourage your customers to Shop Small all year round with a wide selection of free American Express merchandise available to display in your store.


Get noticed on the Shop Small map

Update your business details and make it easier for shoppers to find you on our interactive Shop Small map.

support local businesses

Download the new
Amex Merchant app now


Access your payment information on the go, so you can spend more time growing your business. Simply register for an Online Merchant Account and use the login details to get started.

app store
google play

The app is currently available for download in selected countries. Apple, the Apple logo, iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.


Not accepting Amex?
It’s easy to get involved.


You have until 30th of September 2019 to say yes to accepting American Express and discovering the benefits of being a participating business.*

*Shop Small Participation Eligibility Criteria apply. To find out more, call 1300 363 614

Find your perfect Card


From rewards points to travel benefits and business use, there's an American Express Card that's right for your business.