Merchant stories

What Merchant Members say about their experience with American Express.

Building brand awareness

Through 2022 Business Accelerator program, Sunshine Coast-based distillery Cavu Distilling had the support of a marketing expert to drive their brand awareness to new levels. Watch their success story.


This program has done exactly what it says on the box. It's accelerated our business in the areas we needed.

Jack O'Neil - Cavu Distilling

Cavu logo Sunshine & Sons

Getting started on social media

The Business Accelerator program helped the owners of Italian restaurant Bei Amici get out of their comfort zone and learn how to promote their business across social channels.


We're looking forward to having Bei Amici for another 15 years. And I really think that the American Express Business Accelerator Program has really helped us here.

Leigh Cholakos - Bei Amici 

Bei Amici logo

A bold business dream brought to life

Our Dream Backers initiative gave our competition winner Argys Tailoring the opportunity to see their bold business dream come to life: a celebrity wearing their suit at Vogue American Express Fashion’s Night Out for next-level exposure.


This sort of thing doesn’t happen to us every day, we’ve always been that small family business... we do it on our own. So to have this kind of support is incredible.

Joanne – Argys Tailoring, Dream Backers Winner 2022

Argys Tailoring Logo

Expanding to B2B

One Sydney-based fine art printing lab had a vision to expand to the commercial sector and grow their business. After winning Business Accelerator in 2022, free business coaching sessions helped them build the new strategy.


It's been fantastic having American Express on board because I think it's given us a real opportunity to grow our business.

Rob Scheeren - Pixel Perfect

Pixel Perfect Logo






A world of opportunity, unlocked

See what you can access as a valued Merchant Member.


A world of opportunity, unlocked

See what you can access as a valued Merchant Member.


Join us today and enjoy the benefits of American Express





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