The Place Firenze

Artful boutique hotel.

The Place Firenze overlooks the Piazza Santa Maria Novella in Florence, and features meticulously appointed interiors and an intimate ambiance. With a central location, the hotel offers access to the architecture and art of the Tuscan city that gave birth to the Renaissance.

Insider Tip

Guests can enjoy complimentary access to a nearby fully equipped gym.

Where You’re Staying

The 20 rooms and suites feature Italian design textiles inspired by the Piazza, antique wooden floors, decorative fireplaces, and crystal chandeliers, all blending with a luminous contemporary aesthetic while staying true to an intimate Florentine style. Select suites offer soaking bathtubs, private balconies, and sweeping city views.

Where to Dine

The Kitchen & The Bar is the heart of conviviality in Florence, offering a view of Santa Maria Novella. Genuine cuisine made with organic ingredients from local Tuscan producers is served all day. Made in Florence touches include Moleria Locchi crystal glasses, Ginori porcelain, and The Gentleman, their take on the classic Negroni.

Where to Relax

Relax at the exclusive rooftop Terrace, an intimate alcove with breathtaking views over the Duomo and the city.

What to Do

Visit the adjacent Basilica Santa Maria Novella, with a stunning façade dating back to 1470, as well as the historic Farmacia Santa Maria Novella, one of the oldest perfumeries in Europe. Explore the shops in the nearby Via Tornabuoni. Stroll to the Medici Chapels in San Lorenzo to see masterpieces by Michelangelo.

Features

Boutique

Historic

Urban