W Florence

Stylish urban hideaway.

Set in central Florence near the historic core, W Florence blends contemporary design with the city’s creative energy. A lively social atmosphere, rooftop views, and wellness-led programming create a modern base for exploring Renaissance landmarks, neighborhood cafés, and Florence’s evolving cultural scene.

Insider Tip

Plan time for sunset cocktails on the rooftop, where sweeping views across Florence’s skyline create one of the hotel’s most memorable evening moments and a relaxed way to take in the city from above.

Where You’re Staying

Guest rooms balance clean-lined interiors with warm materials inspired by local craftsmanship. Thoughtful layouts create comfortable space to recharge between outings, while select accommodations include balconies overlooking rooftops or courtyard settings that reflect Florence’s layered architectural character.

Where to Dine

Discover Japanese-Korean flavors at Akira Back and contemporary Italian cuisine at Tratto. W Lounge and the open-air Courtyard Lounge serve shared plates and cocktails throughout the day with views over Piazza dell’Unità Italiana. Seasonally, Zefiro Rooftop offers drinks and light bites alongside sweeping skyline views.

Where to Relax

Join courtyard or rooftop yoga sessions depending on the season, or explore Florence alongside locals through the hotel’s run club meetups. Quiet corners across the courtyard offer relaxed spaces to pause between exploring nearby streets and landmarks.

What to Do

Step outside to discover Florence’s historic center on foot, from artisan workshops and cafés to galleries and piazzas. Guided walks organized through the hotel combine movement with storytelling, offering an engaging way to experience the city’s streets and neighborhoods.

Features

Family-Friendly

Historic

Pet-Friendly

Urban

Fitness Center

Afternoon Tea

Vegetarian Meals

Wheelchair Accessible

What Makes W Florence Family-Friendly:

Complimentary children’s amenities

Children’s dining menus