AMEX ShopSmall - 15 years of SMall Business Saturday(R)

The Power of Shopping Small

SMALL BUSINESS IS OUR BUSINESS

American Express is the proud founder of Small Business Saturday® and we’ve provided small business owners with meaningful resources to help grow their businesses.

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The Beginning

Shop Small initially started when Amex created Small Business Saturday to encourage support for small businesses back in 2010.

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The Impact

Amex has helped generate over $200 billion in reported sales.* And your everyday purchases benefit the communities you care about, too.

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The Movement

Shop Small has grown to be a year-round movement that supports small businesses across the globe. 

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Find Neighborhood Gems

From unique handmade gifts to tasty homemade treats, explore the Shop Small Map to find your new local favorite.

Earn With Amex

When you shop with an American Express® Card, you can get rewarded for supporting the small businesses that speak to your heart.

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OUR SUPPORT FOR SMALL BUSINESSES CONTINUES

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Resources Made for Your Business

Explore a variety of educational resources, marketing tools, and hear from other small business owners about their unique journeys.

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Connect with Neighborhood Champions

Find Neighborhood Champions in your area and see how they're making a difference.

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Join Us

Neighborhood Champions support small business owners in their community by sharing free resources and more. Check back regularly for resources and ways to get involved.

Shop Small FAQs 

You asked. We answered.