More Information about Cookies & Similar Technologies
Cookies & Similar Technologies serve several functions. Most Cookies & Similar Technologies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at a website or app, or a user’s general location.
Cookies can help to remember your username and preferences, analyse how well a website or app is performing or even allow content to be recommended to you.
Certain Cookies & Similar Technologies contain personal information – for example, if you click to "remember me" when logging in to a website or app, a cookie will store your username.
- Essential Cookies & Similar Technologies
Some Cookies & Similar Technologies are essential for the operation of a website. For example, some cookies allow the website to identify customers who have enrolled for their online services and ensure they can properly access those online services (for example, online account details). If a customer opts to disable these cookies, the customer may not be able to view their account details properly.
- Performance Cookies & Similar Technologies
Cookies & Similar Technologies can also be used to analyse how visitors use a website and monitor website performance. This allows a website to customise their offering and quickly identify and fix any issues that arise. For example, a website might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. They might also use these cookies to highlight site services of interest to you based on your usage of the website.
- Functional Cookies & Similar Technologies
Cookies & Similar Technologies can be used to allow a website to remember your preferences. For example, cookies save you the trouble of typing in your username every time you access a website, and recall your customisation preferences, such as which regional edition of the website you want to see when you log in.
Functional Cookies & Similar Technologies can also provide you with enhanced services such as allowing you to watch a video online or comment on a blog.
- Targeted Advertising Cookies & Similar Technologies
Cookies & Similar Technologies are also used to serve you with advertisements that may be relevant to you and your interests. For example, if you read a number of articles relating to travel on a website, an airline might infer you are interested in this topic and serve you with its premium travel offers.
American Express uses all of these types of Cookies for the reasons set out in the Online Privacy Statement.