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Local businesses provide variety, colours and personality and are vital for thriving communities. That's why we are backing American Express Card Members so they can back the small and local businesses they love.






Be part of the Shop Small movement


Whether you're a business owner or consumer, discover how an American Express Card can help you support your community through Shop Small.


Explore local businesses


For Card Members

Support the local businesses you love and get
rewarded with Shop Small.




Explore local businesses


For Business Owners

Get more customers to your door with Shop Small resources and collaborations.







Hear it from our Shop Small Merchants





"Shop Small is a great initiative by American Express to allow small businesses like us to build greater customer awareness. Homegrown businesses have always been our nation's pride and joy, which celebrates the diversity and uniqueness of our Singapore influence."


– Weitian Chan, Second Generation Owner, Presto Drycleaners





"I believe our main challenges are not behind us, but rather, ahead of us. The Shop Small movement is very timely, especially amidst so many global uncertainties."


– Joseph Soh, Managing Director, Knots Cafe and Living




"In these uncertain times, every support helps, including the Shop Small movement. We need to preserve Singapore’s rich culinary history and culture. I would like everyone here to continue supporting us, along with other local delicacies. So, keep on eating our traditional pastries, hokkien mee, mee pok and chicken rice!"


– Ham Weng Seng, Managing Director, Tai Chong Kok




"Local businesses are like the soul of the city. Without us, all cities around the world will not be any different, with the same brand names in malls and streets. It feels good to know we are being supported by the Shop Small movement."


– Hellen Jiang, Founder, Cat Socrates