Local businesses add unique colours, flavours and touches – they're important for thriving communities. That's why American Express is rallying our Card Members to support the brands we love.



Discover what Shop Small has in store


Whether you're a business owner or an American Express Card Member, there are rewarding reasons for you to be part of this movement.


Explore local businesses


For Card Members

Enjoy exciting offers as you support the various brands you love.




Explore local businesses


For Business Owners

Get more customers to your door with Shop Small resources and collaborations.




Shop Small city



Hear it from our Merchants





"The Shop Small movement is fantastic! It’s encouraging to know that American Express, a global brand, is looking at ways to support local businesses. I love how Shop Small lets my customers maximise benefits from their American Express credit cards when they dine with us."


– Cedric Tang, Managing Director, Ka-Soh Restaurants




"Local businesses are a part of the community – hence they understand and can cater to local needs and demands. Also, they provide jobs for the community. Shop Small is a great initiative by American Express to help local businesses thrive, especially in this pandemic.”


– Brianna Wong, Co-founder of The Closet Lover

The Closet Lover


"Shop Small is definitely a win-win movement for both local businesses and consumers. We decided to be part of it to improve footfall and gain more exposure for our business."


– Aston Soon, Founder and CEO of ASTONS Food & Beverage Specialities Pte Ltd