American Express launched the first Shop Small promotion in the UK in November 2012 and, due to strong Cardmember and Merchant support, the ninth Shop Small offer ran this year. In 2020, with the unprecidented circumstances of COVID-19, American Express went above and beyond the traditional December campaign and ran the spend offer for 12 weeks from 22 June - 13 September 2020.
In addition to running an extensive marketing campaign encouraging people to shop small, American Express incentivised its own Cardmembers to shop small through our Shop Small Offer. When Cardmembers spent £10 at participating small businesses, they received a £5 credit statement. The offer could be used once per merchant and at up to 10 different businesses. This means that Cardmembers could earn up to £50 back during this year’s Shop Small. Keep an eye out for future offers!
American Express is also providing participating merchants with a range of tools to help them make the most of Shop Small. These include Shop Small branded open/closed signs, window stickers and tent cards, educational resources and a placement on the Shop Small interactive map.This map has been created to help Cardmembers find small businesses participating in the Shop Small Offer.