American Express launched the first Shop Small promotion in the UK in November 2012 and, due to strong Cardmember and Merchant support, the ninth Shop Small offer will run in 2020. In 2020, with the unprecidented circumstances of COVID-19, American Express is going above and beyond the traditional December campaign and running the spend offer for 12 weeks from 22 June 2020.
In addition to running an extensive marketing campaign encouraging people to shop small, American Express is incentivising its own Cardmembers to shop small through our Shop Small Offer. When Cardmembers spend £10 at participating small businesses, they will get a £5 credit statement. The offer can be used once per merchant and at up to 10 different businesses. This means that Cardmembers can earn up to £50 back during this year’s Shop Small.
American Express is also providing participating merchants with a range of tools to help them make the most of Shop Small. These include Shop Small branded open/closed signs, window stickers and tent cards, educational resources and a placement on the Shop Small interactive map.This map has been created to help Cardmembers find small businesses participating in the Shop Small Offer.