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Now it is more important than ever to support your favourite local small businesses and we want to say thank you to everyone who has shopped small.

Keep an eye out for future offers with American Express.

Learn more about Shop Small below.

"I've found new restaurants I love and small shops I never knew existed, and I get to save money while I'm at it!"

Do you have a Shop Small story you'd like to share?

About Shop Small

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Want to learn more about the Shop Small campaign? Where did it begin? What is different this year? Click the button below





Start Shopping Small



Use the Shop Small map as a guide to find participating small businesses near you, that you can support. Please contact businesses directly to check they are open.


If you're a small business, keep your details up-to-date so our Cardmembers can easily find you on our interactive map.


Refer a friend

Not an American Express Cardmember but would like to get involved in Shop Small?


For reward points, lifestyle benefits or business use, there’s an American Express® Card that’s right for you.

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Shop Small Merchant Support 


Whether you're already up and running, hoping to open soon or waiting for the right time to welcome customers back to your business, we've got your back.


If you are already an American Express accepting business you can also use Live Chat below. Alternatively, find out how you can get involved by calling: 0800 032 7216.


*Subject to eligibility criteria

Got a question?

we love local

Explore our new Small Business Resource Centre with marketing tools, partner offers, and complimentary point of sale signs designed to support small businesses during COVID-19 and beyond.


Help from our Partners


Find offers and resources from our partners, to help your business through COVID-19.



See all >

Marketing Tools


Download these ready-to-use printable signs and digital assets to keep customers informed about social distancing rules and more.


Download now >

Online Marketing Tutorials


Find tips on how to boost your social media presence, build a website and much more.



Watch now >


Resources for Small Business Owners Navigating COVID-19 



Explore our educational articles below for small business owners that can help during this challenging time.


Become a Shop Small Ambassador


Download and share the images below on your social media with the #ShopSmallUK to show your love for small businesses.


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