Shop Small all year round



It's rewarding - and easy - to support the businesses that make your community feel like home. 



Get to know your local area even better with the Shop Small Map, an easy-to-use tool that helps you discover and support small businesses near you.


Shop Window with Amex Stickers


We have partnered with Small Business Saturday for over a decade, to encourage people to support their local communities by shopping small. 



 The Little Blue Book of Sharing highlights some of the brilliant independent & small businesses that make up our local communities.

A bakery, with it's owner standing smiling infront of the array of baguettes, pastries and other treats. The owner is an older woman with short white hair, she is wearing glasses and an apron


Shoppers, small businesses, and civic leaders come together to support small businesses and give back to their local communities. Shopping small adds up to big things and together, we can make an impact. 

At American Express, we believe that small businesses and the joy they bring are at the core of every neighbourhood. That's why we created Shop Small, to encourage people to show their support for small businesses by shopping small and local. 









The top 10 UK high streets for independent shops 


American Express Shop Small commissioned research with GlobalData to reveal the top 10 UK high streets for independent shops.  


The list of high streets includes Victoria Street and West Bow in Edinburgh, The Pantiles in Tunbridge Wells and Llandeilo in South Wales. 


For more information, please click here.

A view from the balcony on Victoria Street/Bow Street in Edinburgh









Small Business Owners

Invite your customers to Shop Small

We know the support of your community is priceless. Let’s work together to remind them to Shop Small all year long.


Shop Small POP and smiling man

Show customers you welcome our Cardmembers

68% of UK American Express(R) Cardmembers report they're more likely to make retail purchases with clear signage for American Express1. Browse & order free Shop Small signage today and let Cardmembers know you warmly welcome them. 


Shop Small with American Express meets Verandah

1.       Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express Cardmembers: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.






a plant shop, with the store owner standing in front in an apron smiling, surrounded by green plants.
Small Business Saturday 7th December







Each year, Small Business Saturday selects 100 of the UK's most inspiring small businesses to be in the list and represent the small business community across the UK. These businesses are then highlighted one a day for 100 days leading up to Small Business Saturday.


Being selected as a SmallBiz100 provides small businesses with amazing support, networking, and promotional opportunities.


For more information on the #SmallBiz100, visit the website.









American Express showcases businesses like yours participating in the Shop Small Campaign to our Cardmembers - for free.

See your business but need to update your location? Update your details here. 





When your business welcomes American Express, you unlock specialist tips, tools, and gain access to resources, events, and Offers to help you go further.

Hear what our merchants have to say about Shop Small and how this campaign has supported their business

The Shed



Black Gull Books

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