Shop Small all year round
It's rewarding - and easy - to support the businesses that make your community feel like home.
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THE SHOP SMALL™ MAP
Get to know your local area even better with the Shop Small Map, an easy-to-use tool that helps you discover and support small businesses near you.
SMALL BUSINESS SATURDAY®
We have partnered with Small Business Saturday for over a decade, to encourage people to support their local communities by shopping small.
LITTLE BLUE BOOK OF SHARING
The Little Blue Book of Sharing highlights some of the brilliant independent & small businesses that make up our local communities.
ABOUT SHOP SMALL
Shoppers, small businesses, and civic leaders come together to support small businesses and give back to their local communities. Shopping small adds up to big things and together, we can make an impact.
At American Express, we believe that small businesses and the joy they bring are at the core of every neighbourhood. That's why we created Shop Small, to encourage people to show their support for small businesses by shopping small and local.
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Small Business Saturday
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Which Card is Right for You?
Dine Small with American Express
Dine Small is our way of spotlighting those remarkable local, small and independent businesses who pour their hearts into their culinary creations.
Embrace the power of connection and community by supporting small dining businesses.
By choosing to Dine Small you become part of a collective effort to preserve local flavours, traditions and cultures.
Discover new restaurants, cafes, bistros and experience the magic of dining small with friends and family.
Small Business Owners
Invite your customers to Shop Small
We know the support of your community is priceless. Let’s work together to remind them to Shop Small all year long.
Show customers you welcome our cardmembers
68% of UK American Express(R) Cardmembers report they're more likely to make retail purchases with clear signage for American Express1. Browse & order free Shop Small signage today and let Cardmembers know you warmly welcome them.
1. Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express Cardmembers: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.
TOP TIPS TO BOOST YOUR BUSINESS
Your customers are your biggest fans and your best critics. Learn how they think you could improve. Seize the unique opportunity you have as a small business and rely on your personal connection with your clientele to ask their personal opinions.
Growing your social media following is not just a great way to increase your audience, but it also provides an easy platform to communicate freely with your customers. Let your fans know about your upcoming product, event, new service or even run competitions to further engage them with your business.
There are lots of incredible initiatives to help support you and your business. From mentorship programs to competitions, find out what you can get involved with to help boost your business. One such example is SmallBiz100, an annual list created by our partners at Small Business Saturday to shine a light on unique and flourishing businesses around the UK.
Ask your regular customers to leave a positive review online. It's quick, easy, and can make a huge difference in attracting new customers to your business. Online reviews are a key tool consumers use in determining where to do everything from where they buy their croissant to where they get their bike serviced.
Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to Shop Small and support local. Small Business Saturday UK also run initiatives to help small businesses throughout the year, and have an extensive library of resources which can be found on their website here.
#SmallBiz100
Small Business Saturday's #SmallBiz100 list is coming soon.
Each year, Small Business Saturday selects 100 of the UK's most inspiring small businesses to be in the list and represent the small business community across the UK.
Keep your eyes peeled to see each Small Business take their day to be spotlighted across Small Business Saturday's social media channels.
Being selected as a SmallBiz100 provides small businesses with amazing support, networking and promotional opportunities.
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We've got your back
THE SHOP SMALL™ MAP
American Express showcases businesses like yours participating in the Shop Small Campaign to our Cardmembers - for free.
See your business but need to update your location? Update your details here.
BENEFITS FOR YOUR BUSINESS
When your business welcomes American Express, you unlock specialist tips, tools, and gain access to resources, events, and Offers to help you go further.
Hear what our merchants have to say about Shop Small and how this campaign has supported their business
The Shed
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Black Gull Books
