Shop Small all year round



It's rewarding - and easy - to support the businesses that make your community feel like home. 



Get to know your local area even better with the Shop Small Map, an easy-to-use tool that helps you discover and support small businesses near you.


Shop Window with Amex Stickers


We have partnered with Small Business Saturday for over a decade, to encourage people to support their local communities by shopping small. 



 The Little Blue Book of Sharing highlights some of the brilliant independent & small businesses that make up our local communities.

A retail store in a blue illustration picture. People shopping for jeans, shoes, dresses, jewellery and a cashier helping a woman pay, handing her a colourful red bag.



Shoppers, small businesses, and civic leaders come together to support small businesses and give back to their local communities. Shopping small adds up to big things and together, we can make an impact.

At American Express, we believe that small businesses and the joy they bring are at the core of every neighbourhood. That's why we created Shop Small, to encourage people to show their support for small businesses by shopping small and local. 

ShopSmallLogoWithKnifeAndFork, Dine Small Logo

Dine Small with American Express


Dine Small is our way of spotlighting those remarkable local, small and independent businesses who pour their hearts into their culinary creations. 

Embrace the power of connection and community by supporting small dining businesses. 

By choosing to Dine Small you become part of a collective effort to preserve local flavours, traditions and cultures. 

Discover new restaurants, cafes, bistros and experience the magic of dining small with friends and family. 




Small Business Owners

Invite your customers to Shop Small

We know the support of your community is priceless. Let’s work together to remind them to Shop Small all year long.

Shop Small POP and smiling man

Show customers you welcome our cardmembers

68% of UK American Express(R) Cardmembers report they're more likely to make retail purchases with clear signage for American Express1. Browse & order free Shop Small signage today and let Cardmembers know you warmly welcome them. 


1.       Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express Cardmembers: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.






a grid displaying a multitude of people from all backgrounds
Small Business Saturday 2nd December







Small Business Saturday's #SmallBiz100 list is coming soon. 


Each year, Small Business Saturday selects 100 of the UK's most inspiring small businesses to be in the list and represent the small business community across the UK. 


Keep your eyes peeled to see each Small Business take their day to be spotlighted across Small Business Saturday's social media channels. 


Being selected as a SmallBiz100 provides small businesses with amazing support, networking and promotional opportunities.









American Express showcases businesses like yours participating in the Shop Small Campaign to our Cardmembers - for free.

See your business but need to update your location? Update your details here. 





When your business welcomes American Express, you unlock specialist tips, tools, and gain access to resources, events, and Offers to help you go further.

Hear what our merchants have to say about Shop Small and how this campaign has supported their business

The Shed



Black Gull Books

Have Questions?

Have questions?
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Chat with us online or in your Amex App anytime.

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