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Shop Small® Resources to Help Support Your Business

Use these materials and tools to let your customers know how they can show up for your small business now and as you prepare for what’s next. 

Not an American Express® Merchant?

No problem. Find out how to become one here, and check to see if your business meets our other Shop Small eligibility here.

New Materials For Eateries to Invite

Customers to Dine Small 

It's no secret that many local restaurants are struggling right now, so American Express is

encouraging diners to bring their favorite flavors home.


Invite your community to dine small with you:

Use social posts to let customers know if you're offering takeout, delivery, and/or safe, socially distanced outdoor dining.

From ordering takeout to posting reviews, encourage diners to support your business in a variety of ways.

Display a poster to catch the attention of foot traffic.


Grant Opportunity for Historic Small Restaurants


$1 million in grants funded by American Express through the National Trust for Historic Preservation will be awarded to 25 historic and culturally significant U.S. restaurants to help them navigate the impacts of the pandemic and support their financial recovery. The focus of the program will be restaurants owned by underrepresented groups, including People of Color and women, that have been disproportionally impacted by the pandemic. Applications/nominations must be received by 11:59pm ET on March 9, 2021.

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Offers to Help Your Eatery


Services and Savings To Help You Prepare for the Holiday Season

Manage your restaurant for free with Resy, save on take-out packaging, and get discounts on tools to more effectively connect with customers.



Shop Small® Materials for

Social Distancing

Use these social posts, in-store signage and more to keep customers informed about how you’re navigating this time.



Support for Black-Owned Businesses


Whether you’re a Black-owned business or simply searching for a small way to show your support for the Black Community, we have new digital and in-store signage for you.


Download and proudly display these printable posters, digital badges, social posts and more.


Make Sure Your Eatery is on the Shop Small® Map

Add your qualified restaurant or eatery to the map. Whether you deliver, offer takeout, or both, keep your listing updated to let customers know how they can support you, right now.

Check to see if your business meets Shop Small eligibility here.

Shop Small Map American Express

More Resources to Fuel Your Growth

Use in-store signs and decals to let customers know that you accept American Express.


In-Store Signage >

Access offers on curated services to help support your business 


Amex Offers for Merchants >

Explore tips and insights to help manage your business.



Business Class for Merchants >

Get additional small-business resources, offers, and more.



Shop Small >

Terms and Conditions

*By downloading the materials, you confirm you’ve reviewed and agree to the Shop Small® Marketing Materials for Merchants Terms of Use and you have the authority to enter into this agreement on behalf of your organization. Reminder: Assets are not to be altered (except as allowed herein) or used outside of their intended purpose.