Advertising powered by Membership
Build brand loyalty with high-spending Card Members and experience the powerful backing of American Express.
ANNOUNCING
Amex Ads is a digital advertising platform designed to help brands connect with American Express' more than 34 million U.S. Consumer Card Members through a growing suite of digital media ad formats, backed by extensive first-party data and sophisticated measurement tools. Through American Express-owned digital properties, brands can serve high-spending Card Members relevant, contextual ads in the moments they are likely to engage, shop and spend with the brands they love.
To learn more about Amex Ads, contact AmexAds_Inquiries@aexp.com.
Expand your reach with Amex Offers
We'll work with eligible Merchants and Advertisers, like you, to create offers that will help attract, engage and tap into the next generation of high-spending Card Members.
$15B
In 2024, the Amex Offers program drove $15 billion in spend globally (inclusive of $13 billion in the U.S.) at merchants who accept American Express.1
395M
In 2024, there were 395M enrollments in Amex Offers by U.S. Card Members.2
60%
In 2024, the average transaction size of American Express Card Members was 60% higher than that of non-Card Members.3
54%
54% of Amex Offers redeemers in the U.S. were Gen Z and Millennial Card Members.4
Why choose Amex Offers
Advertise to your customers where they are
You'll have access to high-spending Amex Card Members in the channels they use every day.
Evaluate offer performance
We give you insight into average transaction size, daily redemption, demographic information and much more.
Curate the offers that work for you
Amex Offers aren’t one size fits all. With customized targeting and flexible offer structures, we’ll work with you to curate offers that fit your business.
Easily reach a growing demographic of Card Members
Gen Z and Millennials are more intentional spenders – and are among our most frequent Amex Offers redeemers. We’ll help you attract them.
Set up your offers with ease
Leave the busy work to us, so you can focus on your business. Our Amex Offers campaign setup is a streamlined, optimized process that works for you.
Tap into a global market
With Amex Offers available in 13 markets around the world, we can help you reach a global audience – in 2024, American Express had 146 million cards-in-force globally.5
Pay for performance
Feel confident knowing no surprise fees will be applied to your campaign.
Feel confident knowing Amex has your back
We’re proud to have backed our Card Members, merchants, and partners since 1850. We’re here when and how you need it most to help your business flourish.
How it works*
Step 1
We’ll work with you to design an offer tailored to your business needs and set up custom targeting.
Step 2
We'll advertise your offer to Card Members in the channels they use, which will help you acquire new customers and build loyalty with returning ones.
Step 3
Card Members can easily add your offer to their Card with a click – and begin redeeming right away.
Step 4
We'll provide insights into how your offer performed to help inform and optimize your next campaign.
*Amex Offers may not be available to all Merchants and Advertisers. Reach out to your Client Manager for more details.
Here's how our campaigns work
Creating your Amex Offers campaign is a streamlined process.
1
We’ll help design your custom campaign
We’ll work with you to create offers and set up custom targeting designed to acquire new customers, continue to build loyalty with existing customers, or both. Set-up is easy and tailored to your business.
2
We’ll advertise your campaign to our Card Members
Once your campaign is live, we’ll advertise it to the right Card Members. We know our Card Members – what they’re passionate about and how they spend – and we’ll advertise your offers to them in the channels they use every day, at the right moments.
3
Card Members easily add your offer to their Cards
Card Members can add your offer to their American Express Card with just a tap – and begin redeeming right away. Once a Card Member redeems, the savings will automatically be credited to their account, making it a seamless, streamlined customer journey.
4
We’ll send you a detailed post-campaign report
When your campaign has ended, we’ll provide you valuable insights to inform and optimize your next campaign, including ROI, average transaction size, customer demographics, media value and more.
Hear from real businesses that had real results
From food to fashion, these brands boosted sales and drove customer engagement with Amex Offers.
Just Salad
Just Salad used the insights from Amex Offers to better understand their customers and to help them grow their business.
Trust & Will
When it came time to raise their profile to a new audience, Trust & Will turned to Amex Offers for visibility.
Constant Contact
Amex Offers worked with Constant Contact to create a competitive offer that helped engage prospects.
Graham & Fisk
Amex Offers helped the brand showcase their product effectively to a national audience in a cost effective manner.
Norton
Norton saw increased brand awareness and high engagement from small business Card Members with the help of Amex Offers.
Roller Rabbit
The leisurewear brand was able to bridge the generational gap through Amex Offers, with Millennial and Boomers driving results.
Manscaped
Amex Offers helped the brand navigate the ever-shifting men’s grooming market while acquiring new customers at a cost-efficient rate.
Magnolia Bakery
The iconic NYC bakery increased online order sales through successful Amex Offers campaigns.
Wine.com
Amex Offers helped the online wine retailer reach a new demographic of younger, more affluent, and tech savvy customers.
Levain Bakery
The New York bakery gained new customers during peak moments at a lower cost per acquisition than other paid channels.
Leading Fashion Brand
The legacy fashion brand enjoyed increased exposure and access to high-spending customers.
Ministry of Supply
The boutique clothing brand widened their reach and made a splash with new customers.
Rocket Lawyer
Amex Offers helped the legal company increase brand awareness and cost-effectively acquire new customers.
Spoonful of Comfort
The gift company, which got its start on “Shark Tank”, boosted sales during their slow season with the help of Amex Offers.
Stumptown Coffee
Amex Offers worked with the coffee chain to create a dual-redemption offer campaign that re-engaged lapsed customers at a fixed cost.
Explore Member benefits
Footnotes
- Based on 2024 American Express Internal Data.
- Based on internal American Express data. Enrolled means a Card Member added an Amex Offer to their Card but did not necessarily take advantage of the offer.
- Nilson Report #1,279, February 2025. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data. Average Non-American Express transaction size includes Visa, MasterCard and Discover credit and charge cards and excludes debit and prepaid volume and transactions.
- Based on 2024 American Express internal data. Amex Offers Redeemers are defined as Amex Card Members that redeemed at least one Amex Offer in 2024. Gen Z is the population of Amex Card Members born between 1996 and 2012 and Millennials are the Amex Card Members born between 1981 and 1995.
- Cards-in-force represents the number of Cards that are issued and outstanding by American Express and includes American Express cards issued under network partnership agreements with banks and other institutions.
Are you a current Card Member?
Eligible Card Members who added Amex Offers to their Card had the potential to earn an average of $155* in Statement Credits on qualifying purchases in 2024.
*Figure represents the average value of potential statement credits that U.S.-issued American Express Consumer Card Members could have earned in 2024, if they had enrolled in Amex Offers and made qualifying purchases at participating merchants. Actual earnings may vary. Participation in Amex Offers is subject to terms.