HASSLE-FREE MARKETING MATERIALS.
Promote your business with these Shop Small® designs. Simply select and download materials, then post directly to your accounts.
HASSLE-FREE MARKETING MATERIALS.
Promote your business with these Shop Small® designs. Simply select and download materials, then post directly to your accounts.
INVITE CUSTOMERS TO SHOP SMALL® WITH YOU!
Browse our collections of free marketing assets below, with social posts, stories and printables covering a variety of marketing moments. From seasonal sales and special milestones, to sports and local events, we've got assets to help welcome customers to your business on any occasion!
Be sure to check out our marketing guide for messaging guidance, brand instructions, and social media tips to help you maximize impact across platforms.
Explore social media assets featuring seasons, holidays and sales moments to help reach your customers all year long!
Assets are available to download in the following formats:
Social media posts (1080x1080px), static and animated
Social media stories (1080 x 1920px), static and animated
Digital Banners
Holidays & Sales
Long Weekend
Caption Idea:
Spend your weekend where it matters most — right here in our community. Thank you for shopping small. #ShopSmall
CTA Options:
- Visit us this weekend
- Shop with us in-store or online
4th of July
Caption Idea:
Celebrate independence by supporting independent businesses. Every purchase makes a difference in our community. #ShopSmall
CTA Options:
- Shop Small this Fourth
- Stop by and celebrate with us
Summer Sale
Caption Idea:
Summer is here — and so are fresh finds, seasonal favorites, and savings. Thank you for shopping small all season long. #ShopSmall
CTA Options:
- Shop the summer sale
- Stop in and save
Labor Day Sale
Caption Idea:
Small businesses are built with dedication and heart. This Labor Day, thank you for supporting the work behind the scenes. #ShopSmall
CTA Options:
- Celebrate with us
- Shop local this weekend
Back to School Shopping
Caption Idea:
Back-to-school essentials, thoughtfully curated and ready for the season — plus special savings to help you start strong. #ShopSmall
CTA Options:
- Shop back-to-school
- Stock up today
General Summer
Big Energy
Caption Idea:
Small businesses are powered by people — and supported by neighbors like you. Every purchase, every visit, every share makes a difference. #ShopSmall
CTA Options:
- Come feel the energy — shop small with us this summer.
Real People
Caption Idea:
Powered by people with passion and supported by neighbors who care, small businesses bring energy, creativity, and connection to every corner they serve. #ShopSmall
CTA Options:
- Stop in, say hello, and shop small with us.
All Summer
Caption Idea:
Behind your favorite summer moments is a small business like ours. Thanks for choosing to shop local and support small all season long. #ShopSmall
CTA Options:
- Stop by, bring a friend, and shop small with us this summer.
Choose Small
Caption Idea:
You’re backing the people behind the counter. The creators, dreamers, and doers who bring character to every block. Small businesses are powered by people — and sustained by communities that believe in them. #ShopSmall
CTA Options:
- Support local. Shop Small. Come see us today.
Big Dreams
Caption Idea:
Every purchase supports a big dream — and we’re grateful you’re part of ours. Thank you for shopping small. #ShopSmall
CTA Options:
- Come visit us, share the love, and help support the dream.
Shop Local
Caption Idea:
Join us in celebrating the people behind the storefronts. Shop Small and make a big impact. #ShopSmall
CTA Options:
- Visit us this week and shop local with us.
The Faces
Caption Idea:
They’re fueled by passion, built by people, and strengthened by neighbors who show up. Every time you Shop Small, you’re helping real people keep doing what they love — right in your community. #ShopSmall
CTA Options:
- Stop by and Shop Small with us today.
Digital Banners
Prefer to download everything at once?
Explore social media assets featuring milestones such as business anniversaries and product launches to celebrate your acheivements!
Assets are available to download as social media posts (1080x1080px) or social media stories (1080 x 1920px).
Anniversary (General)
Caption Idea:
Another year in business, made possible by your support. We’re proud to serve this community and grateful for every visit, order, and referral. #ShopSmall
CTA Options:
- Stop in this week
- Shop the anniversary event
1-Year Anniversary
Caption Idea:
One year ago, we opened our doors. Since then, your support has meant everything. Thank you for shopping small and growing with us. #ShopSmall
CTA Options:
- Celebrate year one with us
- Shop our anniversary specials
5-Year Anniversary
Caption Idea:
Five years of passion, perseverance, and community support. We couldn’t have done it without you — and we’re just getting started. #ShopSmall
CTA Options:
- Celebrate five years with us
- Enjoy anniversary exclusives
Grand Opening
Caption Idea:
It’s our grand opening and we’re so grateful to be part of this community. Thank you
for supporting small from day one. #ShopSmall
CTA Options:
- Stop by and say hello
- Be among the first to shop
New Product Launch
Caption Idea:
Something new has arrived — thoughtfully created and ready to be discovered. Thank you for continuing to shop small and explore what’s new. #ShopSmall
CTA Options:
- Be the first to shop
- Visit us to discover more
Prefer to download everything at once?
Explore social media assets featuring sports or events to welcome fans and travelers to Shop Small with you!
Assets are available to download as social media posts (1080x1080px) or social media stories (1080 x 1920px).
Sporting Event (General)
Caption Idea:
Big plays. Big crowds. Big moments. When you’re here for the game, make time to explore the small businesses that make this community strong. #ShopSmall
CTA Options:
- Before kickoff or after the final whistle, Shop Small.
Victory Lap
Caption Idea:
The fastest weekend of the year calls for more than just race-day excitement. While
you’re in town for the action, explore the restaurants, shops, and small businesses that keep this city moving. #ShopSmall
CTA Options:
- Don’t speed through the weekend — Shop Small
US Open Tennis
Caption Idea:
From first serve to final set, the energy is electric. Between matches, discover the local businesses that make this city unforgettable. #ShopSmall
CTA Options:
- Take a break from the court — Shop Small.
US Open Golf
Caption Idea:
Championship drives. Unforgettable moments. While you’re in town for the US Open, explore the local restaurants, boutiques, and small businesses that make this community one of a kind. #ShopSmall
CTA Options:
- After the 18th hole, Shop Small.
Prefer to download everything at once?
Download print-ready posters to display in high-traffic areas and drive visibility with the most possible customers.
Terms and Conditions
*By downloading the materials, you confirm you’ve reviewed and agree to the Shop Small® Marketing Materials for Merchants Terms of Use and you have the authority to enter into this agreement on behalf of your organization. Reminder: Assets are not to be altered (except as allowed herein) or used outside of their intended purpose.