Advertising Powered by Membership
Unlock access to high-spending Card Members, build loyalty, and support your business goals with Amex Offers and Amex Ads.
The annual spend on American Express Cards was on average 3.1x that of cards on other networks.1
Engage Customers with Offers and Ads
Amex Offers helps eligible Card Members earn statement credits and Membership Rewards® on purchases of the
brands they love, while the new Amex Ads is a digital advertising platform designed to help brands connect with Card
Members. Together, they're a powerful customer outreach duo.
Go Beyond Offers
Amex Offers is more than a simple platform for Card offers – it’s a customer outreach engine.
Your offers will help Card Members get rewarded on eligible purchases at your business, and
you get exposure to high-spending customers.
Expand Your Reach
We'll work with eligible merchants like you to create offers that will help attract, engage,
and tap into the next generation of high-spending customers.
$24B
In 2025, the Amex Offers program drove $24 billion in spend worldwide (inclusive of $21 billion in the U.S.) at merchants who accept American Express.2
464M
In 2025, there were 464M enrollments in Amex Offers by U.S. Card Members.3
58%
The average transaction size on American Express Cards was 58% higher than that on cards on other networks.4
56%
56% of Amex Offers redeemers in the U.S. were Gen Z or Millennial Card Members.5
Why Choose Amex Offers
Advertise to your customers where they are
You'll have exposure to high-spending Amex Card Members in the channels they use every day.
Evaluate offer performance
We give you insight into average transaction size, daily redemption, demographic information and more.
Curate the offers that work for you
Amex Offers aren’t one size fits all. With customized targeting and flexible offer structures, we’ll work with you to curate offers that fit your business.
Easily reach a growing demographic of customers
Gen Z and Millennials are among our most frequent Amex Offers redeemers. We'll help you attract them.
Set up your offers with ease
Leave the busy work to us, so you can focus on your business. Our Amex Offers campaign setup is a streamlined process that works for you.
Feel confident knowing Amex has your back
American Express is proud to have backed our Card Members, merchants, and partners since 1850. We’re here when and how you need it most to help your business flourish.
How Amex
Offers Works*
Step 1
We'll help you design an offer tailored to your business needs and set up custom targeting.
Step 2
We'll promote your offer to Card Members in the channels they use. They can add your offer with a click or tap and start redeeming on qualifying purchases.
Step 3
We'll provide insights into how your offer performed to help inform and optimize your next campaign.
*Amex Offers may not be available to all Merchants and Advertisers. Reach out to your Client Manager for more details.
Amex Offers Case Studies
Learn how we can help you
reach our Card Members
Advertising Powered by Membership
Amex Ads is a digital advertising platform designed to help brands connect with American Express® Card Members through a growing suite of digital media formats. Backed by extensive first-party data and sophisticated measurement tools, Amex Ads help Amex merchants drive brand awareness, acquire new customers, increase engagement, and drive win-back.
Connection to high-spending Card Members
Targeted placements that
reach your customers
Integration across Amex's ecosystem – focused on security and brand safety
Reporting that maps back to online and offline purchasing behavior
Amex Ads Case Studies
Macy’s
Macy’s was able to leverage Amex’s rich first-party data through Amex Ad’s measurement platform, allowing Macy’s to see the impact of its campaigns and driving
Marriott
Amex Ads helped Marriott Bonvoy® connect high-spending Card Members when they’re booking on Amex Travel with brands like Ritz-Carlton and JW Marriott®.
Tumi
Amex Ads enabled Tumi® to connect with high-spending Card Members right after booking on Amex Travel, in moments they’re likely to purchase luggage, achieving a 30% Return on Ad Spend increase over Tumi’s.
A Targeted Path to
American Express® Card Members
Amex Ads uses first-party data marketing technology to gain insights from high-spending Card Members. With exclusive spending and engagement information across channels they use every day – from AmexTravel.com to their account dashboard – Amex
Ads can help merchants reach the right Card Members, at the right time.
Transactions
Identify audiences by actual spending behaviors.
Behaviors +
Context
Reach Card Members based on how they spend.
Demographics
Engage specific age or income segments.
Card Type + Tier
Target ads by Card segment to align with premium Card Member value.6
Geotargeting
Connect with Card Members based on location.
Learn how we can
help you reach
our Card Members
Footnotes
- Nilson Report #1,301, February 2026. Spend per card derived from U.S. year-end purchase volume divided by year-end cards in force (CIF), not from individual consumer-level data. CIF represents the number of cards issued and outstanding with cardholders. Includes American Express third-party issuers. Average spend per card on other networks includes Visa, MasterCard and Discover credit and charge card volume and CIF and excludes debit and prepaid volume and CIF.
- Based on 2025 American Express Internal Data.
- Based on internal American Express data. Enrolled means a Card Member added an Amex Offer to their Card but did not necessarily take advantage of the offer.
- Nilson Report #1,301, February 2026. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data. Includes American Express third-party issuers. Average transaction size on other networks includes Visa, MasterCard and Discover credit and charge cards and excludes debit and prepaid volume and transactions.
- Based on 2025 American Express internal data. Amex Offers Redeemers are defined as Amex Card Members that redeemed at least one Amex Offer in 2025. Gen Z is the population of Amex Card Members born between 1996 and 2012 and Millennials are the Amex Card Members born between 1981 and 1995.
- Relevant co-brand credit cards and suppressions will be applied.
Are you a current Card Member?
Eligible Card Members who added Amex Offers to their Card had the potential to earn an average of $155* in Statement Credits on qualifying purchases in 2024.
*Figure represents the average value of potential statement credits that U.S.-issued American Express Consumer Card Members could have earned in 2024, if they had enrolled in Amex Offers and made qualifying purchases at participating merchants. Actual earnings may vary. Participation in Amex Offers is subject to terms.