HASSLE-FREE MARKETING MATERIALS.
Promote your business with these Shop Small® designs. Simply select and download materials, then post directly to your accounts.
HASSLE-FREE MARKETING MATERIALS.
Promote your business with these Shop Small® designs. Simply select and download materials, then post directly to your accounts.
INVITE CUSTOMERS TO SHOP SMALL® WITH YOU!
Browse our collections of free marketing assets below, with social posts, stories and printables covering a variety of marketing moments. From seasonal sales and special milestones, to sports and local events, we've got assets to help welcome customers to your business on any occasion!
Be sure to check out our
Small BusinessSaturday® &The Holiday Season Marketing Toolkit for messaging guidance,brand instructions,and social media tips to help you maximize impact across platforms.
Explore social media assets for Small Business Saturday marketing!
Assets are available to download in the following formats:
Social media posts (1080x1080px) and stories (1080x1920px)
Digital Banners
Printable Posters
Small Business Saturday® Social Assets
Connected (Lifestyle Image)
Caption Idea:
Thanks for supporting small businesses like ours. We hope to see you this Small Business Saturday! #ShopSmall
CTA Options:
- Shop Small and shop local.
Connected
Caption Idea:
Shop local. Connect with your community. We can't wait to welcome you this Small Business Saturday! #ShopSmall
CTA Options:
- Stop by and say hi.
Community
Caption Idea:
Small Business Saturday is almost here! Stop by on November 28 and celebrate the businesses that make our community feel like home. #ShopSmall
CTA Options:
- We'd Love to See You
Pull Up a Chair (Dining)
Caption Idea:
Every visit means the world to a small business. Join us on Small Business Saturday! #ShopSmall
CTA Options:
- Reserve a table or place an order.
Gather Around (Dining)
Caption Idea:
Shop local. Connect with your community. We can't wait to welcome you this Small Business Saturday! #ShopSmall
CTA Options:
- See you soon.
Fall
Caption Idea:
Crisp days, cozy shops, and local favorites. Come celebrate fall with us! #ShopSmall
CTA Options:
- Come on by.
Digital Banners & Printable Posters
Prefer to download everything at once?
Explore social media assets featuring seasons, holidays and sales moments to help reach your customers all year long!
Assets are available to download in the following formats:
Social media posts (1080x1080px) and stories (1080x1920px)
New Year
Caption Idea:
Cheers to a new year! Thanks for shopping local—we can't wait to see you again soon. #ShopSmall
CTA Options:
- Join the celebration.
Valentine's Day
Caption Idea:
Share a little love with your favorite local businesses. Happy Valentine's Day! #ShopSmall
CTA Options:
- Find the perfect gift.
St. Patrick's Day
Caption Idea:
Summer is here — and so are fresh finds, seasonal favorites, and savings. Thank you for shopping small all season long. #ShopSmall
CTA Options:
- Don't miss it.
Long Weekend
Caption Idea:
Spend your weekend where it matters most — right here in our community. Thank you for shopping small. #ShopSmall
CTA Options:
- Visit us this weekend
- Shop with us in-store or online
4th of July
Caption Idea:
Celebrate independence by supporting independent businesses. Every purchase makes a difference in our community. #ShopSmall
CTA Options:
- Shop Small this Fourth
- Stop by and celebrate with us
Summer Sale
Caption Idea:
Summer is here — and so are fresh finds, seasonal favorites, and savings. Thank you for shopping small all season long. #ShopSmall
CTA Options:
- Shop the summer sale
- Stop in and save
Labor Day Sale
Caption Idea:
Small businesses are built with dedication and heart. This Labor Day, thank you for supporting the work behind the scenes. #ShopSmall
CTA Options:
- Celebrate with us
- Shop local this weekend
Back to School Shopping
Caption Idea:
Back-to-school essentials, thoughtfully curated and ready for the season — plus special savings to help you start strong. #ShopSmall
CTA Options:
- Shop back-to-school
- Stock up today
Thanksgiving
Caption Idea:
We're grateful for your support today and every day. Happy Thanksgiving and happy shopping. #ShopSmall
CTA Options:
- Thankful for you!
Prefer to download everything at once?
Explore social media assets featuring milestones such as business anniversaries and product launches to celebrate your acheivements!
Assets are available to download as social media posts (1080x1080px) and stories (1080x1920px).
Anniversary (General)
Caption Idea:
Another year in business, made possible by your support. We’re proud to serve this community and grateful for every visit, order, and referral. #ShopSmall
CTA Options:
- Stop in this week
- Shop the anniversary event
1-Year Anniversary
Caption Idea:
One year ago, we opened our doors. Since then, your support has meant everything. Thank you for shopping small and growing with us. #ShopSmall
CTA Options:
- Celebrate year one with us
- Shop our anniversary specials
5-Year Anniversary
Caption Idea:
Five years of passion, perseverance, and community support. We couldn’t have done it without you — and we’re just getting started. #ShopSmall
CTA Options:
- Celebrate five years with us
- Enjoy anniversary exclusives
Grand Opening
Caption Idea:
It’s our grand opening and we’re so grateful to be part of this community. Thank you
for supporting small from day one. #ShopSmall
CTA Options:
- Stop by and say hello
- Be among the first to shop
New Product Launch
Caption Idea:
Something new has arrived — thoughtfully created and ready to be discovered. Thank you for continuing to shop small and explore what’s new. #ShopSmall
CTA Options:
- Be the first to shop
- Visit us to discover more
Hiring
Caption Idea:
Help us make this season memorable. Join our team! #ShopSmall
CTA Options:
- Apply today.
Prefer to download everything at once?
Explore social media assets featuring sports or events to welcome fans and travelers to Shop Small with you!
Assets are available to download as social media posts (1080x1080px) and stories (1080x1920px).
Sporting Event (General)
Caption Idea:
Big plays. Big crowds. Big moments. When you’re here for the game, make time to explore the small businesses that make this community strong. #ShopSmall
CTA Options:
- Before kickoff or after the final whistle, Shop Small.
Victory Lap
Caption Idea:
The fastest weekend of the year calls for more than just race-day excitement. While
you’re in town for the action, explore the restaurants, shops, and small businesses that keep this city moving. #ShopSmall
CTA Options:
- Don’t speed through the weekend — Shop Small
Football
Caption Idea:
Make your neighborhood part of the game plan. #ShopSmall
CTA Options:
- Stop by before kickoff.
US Open Golf
Caption Idea:
Championship drives. Unforgettable moments. While you’re in town for the US Open, explore the local restaurants, boutiques, and small businesses that make this community one of a kind. #ShopSmall
CTA Options:
- After the 18th hole, Shop Small.
US Open Tennis
Caption Idea:
From first serve to final set, the energy is electric. Between matches, discover the local businesses that make this city unforgettable. #ShopSmall
CTA Options:
- Take a break from the court — Shop Small.
Prefer to download everything at once?
Download print-ready posters to display in high-traffic areas and drive visibility with the most possible customers.
Terms and Conditions
*By downloading the materials, you confirm you’ve reviewed and agree to the Shop Small® Marketing Materials for Merchants Terms of Use and you have the authority to enter into this agreement on behalf of your organization. Reminder: Assets are not to be altered (except as allowed herein) or used outside of their intended purpose.