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Access high-spending Cardmembers1, build brand loyalty, and experience the powerful backing of American Express with an Amex Offers campaign curated for your business.
Expand Your Reach with Amex Offers2
If you’re an eligible merchant, we’ll work with you to create offers that will help attract new customers or engage with existing ones. We have the tools to help you achieve your goals.
$147MUSD
Amex Offers generated over $147 million USD in total spend from Cardmembers who redeemed at participating merchants in 2024.3
817K
Amex Offers drove over 817K in total redemptions on offers from 2024.3
173M
In 2024, Amex Offers drove over 173M impressions that lead to more brand exposure and redemptions.
Why Merchants Choose Amex Offers
Create your customized offer
Your customized offer can be built to acquire new customers, re-engage past customers, or build loyalty with existing customers. With your input, we'll set up an offer designed to meet your goals and propel your business forward.
Effective channels
Your business and offer can be promoted across our digital channels connecting your business with the right audience, increasing exposure, and building your brand.
Seamless redemptions
Your customers can easily register and redeem. They simply register their eligible Card and make a purchase, we'll issue a reward directly to their Card.2
Measurable impact
Your offer performance will be measured. We'll provide you with a post-campaign report that will analyze the performance and engagement level and provide additional valuable insights.
Relevant and targeted
Reach the right customers at the right time. We customize offers to meet your objectives of acquiring customers, reactivating lapsed customers or driving loyalty.
Effortless set up
No promo codes, landing pages or system change needed on the merchant's part. Amex takes care of the setup.
Pay only for redemption
You only pay for statement credits awarded to Cardmembers for qualifying purchases through your offer.
Feel confident knowing Amex has your back
We’re proud to back our Cardmembers, merchants, and partners. We’re here to help your business flourish.
Here's How Our Campaigns Work
Simple set up. Powerful results.
1
We’ll help design your
custom campaign
We’ll work with you to create offers and set up custom targeting designed to acquire new customers, continue to build loyalty with existing customers, or both. Set-up is easy and tailored to your business.
2
We’ll promote your campaign to our Cardmembers
Once your campaign is live, we’ll promote it to the right Cardmembers. We know our Cardmembers – what they’re passionate about and how they spend – and we’ll promote your offers to them in the channels they use frequently.
3
Cardmembers easily add your offer to their Cards
Cardmembers can register your offer to their American Express® Card with just a tap within the channels – and begin redeeming right away. Once a Cardmember makes qualifying purchases, they can earn statement credits which will automatically be credited to their account, making it a seamless, streamlined customer journey.
4
We’ll send you a detailed post-campaign report
When your campaign has ended, we’ll provide you valuable insights to inform and optimize your next campaign.
Are You a Current
Cardmember?
Log in to your Online Account or the American Express Mobile App and register offers to your Card to get rewarded on eligible purchases.
Enrollment is required and may be limited. Terms apply.2
Contact Us
Discover the potential with Amex Offers.
Amex Offers may not be available to all merchants.
Reach out to your Client Manager for more details.
Not yet accepting American Express?
Call us at 1-877-255-4334 or have one of our Sales Representatives contact you by clicking here.
Explore Merchant Member Benefits
Frequently Asked Questions
Amex can promote your business along with the offer to find and pair you with new customers most likely to engage with your business while reengaging your existing customers.
Eligible Cards will vary by offer. The following Cards are not eligible: American Express Corporate Cards, American Express® Gift Cards and Prepaid Cards. Reach out to your Client Manager for more details.
To participate in Amex Offers, you must be an American Express Card accepting Merchant. Amex Offers may not be available to all merchants. Reach out to your Client Manager for more details.
Amex Offers may not be available to all merchants. Reach out to your Client Manager for more details. We will need some information from you and can discuss different options for your offer. The setup and issuance of statement credits are all handled by Amex.
Yes, we’ll share a post-campaign report with you. In the report, you can expect to see your offer performance including metrics and insights so you can see the impact of the campaign.
Footnotes
TM, ®: Used by Amex Bank of Canada under license from American Express.
1 Source: With permission of the Nilson Report. The Nilson Report # 1281 (March 2025). American Express transaction size derived as Canada year-end purchase volume divided by year-end purchase transactions. Average American Express transactions equals $107 USD ($147 CAD). Average Non-American Express transaction equals $65 USD ($90 CAD), includes other credit cards, and excludes debit volume and transactions. Percentage derived by comparing American Express transaction size to the average Non-American Express credit card transaction size. Percentage calculated by dividing the average American Express transaction size by average non-American Express transaction size subtract 1. Purchase volume converted to Canadian dollars by multiplying US figures by 1.369765 (average 2024 USD to CAD conversion rate as stated by https://www.x-rates.com/average/?from=USD&to=CAD&amount=1&year=2024)
2 Eligible Cards will vary by offer and are subject to change. Select Canadian American Express Cards issued by Amex Bank of Canada and Cards issued by a licensed third-party issuer (as applicable) are eligible cards for the offer. The following Cards are not eligible: American Express Corporate Cards, American Express® Gift Cards and Prepaid Cards. Subject to offer terms and conditions and full Program Terms.
3 Source: American Express Proprietary information, based on transactions from January–December 2024 at participating American Express merchants in Canada on eligible cards.