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Share Joy

Share Joy. Shop Small. This holiday season looks a little different, but we can still share joy. Shop Small at your local businesses – they need your support more than ever.

Shop Small

Small businesses are counting on us. Let’s come together and continue to back them, whether they’ve moved to

takeout, delivery or online options. 

Here are a few other simple actions that can make a big difference to small businesses in your neighbourhood. 

Engage with your favourites online – share, like and comment on their posts

Make an effort to check out a local business online that you’ve never visited before

Encourage loved ones to purchase e-gift cards or one-of-a-kind gifts from local businesses 

Cardmembers, support the places you love today.

We’ve made it easy for you to Shop Small in neighbourhoods across Canada this holiday season. Over 90,000 places in Canada started accepting American Express® Cards in 2019.


Shop Small

Visit American Express Maps to find local businesses near you and look for merchants with a Shop Small icon.


Support small from home by exploring online businesses. Look for businesses listed in the Shop Small section.



Don’t miss out on great offers for eligible Cardmembers by logging in to Online Services or the Amex App.


Merchants, we’re sending Cardmembers your way. 

When you accept American Express Cards, we let Cardmembers know where to find you through complimentary marketing initiatives, including American Express Maps1, the Online Business Directory and Recommendations2.


Shop Small

Let Cardmembers know how they can support your business (take-out, online etc.) by ordering complimentary signage.


Make sure Cardmembers can find you by being listed on American Express Maps2 and the Online Directory. 


Not yet an American Express Merchant? Sign up to accept our Cards and you could be a part of complimentary marketing programs dedicated to promoting local businesses to our Cardmembers. 

Show local love this holiday season

Join us in supporting small businesses and communities across the country.


The Dirty Bird Chicken & Waffles 

Toronto, ON

Online delivery • Takeout

“The support from the community has been overwhelming. We need to keep our spirits up and our thoughts positive. Our purpose is to serve our guests with the highest quality, fresh, and locally sourced food.”

During our previous Shop Small campaign from June 24 to September 13, 2020, eligible American Express Cardmembers earned up to $50 in statement credits by making qualifying purchases at different participating small business locations across Canada.

Here’s how Cardmembers showed up for local businesses in those four months.



American Express Cardmembers enrolled in the June 24 to September 13, 2020 Shop Small offer.3

Together, American Express Cardmembers spent over

$65 million

at small businesses across Canada during the June 24 to September 13, 2020 Shop Small campaign.3



of Cardmembers spent at a business they’ve never spent at before during the June 24 to September 13, 2020 Shop Small campaign.3

Spread the word.

Whether you're a Cardmember or business owner, share how you choose to #ShopSmall and follow along as we support the businesses you love.



Wish your favourite business accepted American Express Cards?

Let us know at 

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