Amex Shop Small logo

MAKE THIS SMALL BUSINESS SATURDAY®

A BIG DAY FOR YOUR BUSINESS

Explore free marketing materials, business tools, and holiday resources designed to help your business stand out and get discovered this season.

Amex Shop Small logo

MAKE THIS SMALL BUSINESS SATURDAY®

A BIG DAY FOR YOUR BUSINESS

Explore free marketing materials, business tools, and holiday resources designed to help your business stand out and get discovered this season.

VALUE SPOTLIGHT

The Amex Business Playbook for Agentic Commerce provides practical guidance on what businesses need to know and do as AI shapes the next era of commerce.

Restaurant owner ready to greet customers

SAVE BIG THIS HOLIDAY SEASON

Explore offers on services to help you connect with customers and optimize business operations.

Featured Offers

Save 5% on eligible Dell Purchases

 

Save 5% on eligible Dell purchases with Dell Business Partnerships, plus rewards and expert business support. Exp. 12/31/26. See terms below.1

30% off QuickBooks Accounting Plans

 

New customers save 30% on QuickBooks Online Accounting plans for 12 months. Exp. 12/31/26. See terms below.2

EXPLORE EVEN MORE OFFERS FOR YOUR SMALL BUSINESS

Unlock the potential for over $4,800 in savings with the Business Savings Suite when you take advantage of all eligible offers.†

 

MARKETING RESOURCES

Take advantage of free marketing resources designed to engage customers this Small Business Saturday and beyond.

Shop Small Point of Purchase materials kit

Order your free Shop Small® signage today

Let your community know you're participating in Small Business Saturday®—a day dedicated to celebrating the businesses that help neighborhoods thrive.

 

Illustration of map of USA with icons for business listings

Get discovered with the

Shop Small® Map

In 2025, American Express recommended over 6 million businesses to 19.5 million Card Members across Amex-funded Marketing, driving $14 million in new spend at businesses like yours!*

Sample ready to use social assets

Download free marketing materials

Download ready-to-use social posts and printable posters to connect with your customers online or in-store this holiday season and all year round.

 

 

*Source: 2025 Internal Amex Recommendations Data. New Spend is defined as American Express® Card Members with no activity at an SE 90 days prior to the recommendation but spend within 30 days after the Card Member sees the recommendation. Amex cannot guarantee your business will appear on American Express Maps.

EDUCATIONAL CONTENT

Shop Small Point of Purchase materials kit

Prepare your Business for the Next Era of Commerce

The Amex Business Playbook for Agentic Commerce provides practical guidance on what businesses need to know and do as AI shapes the next era of commerce.

Insights to Help Drive Business Success

Explore the partnership between American Express and the U.S. Chamber of Commerce. Together, we've curated content to help business owners continue to run, grow and protect their businesses.

US Chamber of Commerce logo
Shop Small Storefront Sticker

GET TO KNOW SHOP SMALL

American Express founded Small Business Saturday in 2010 to champion Shopping Small and help people discover and support the businesses that make their communities unique. Since then, Shop Small has grown to be a year-round movement that supports small businesses across the globe.

 

2026 SUPPORTERS OF SHOP SMALL

square logo
USPS logo
constant contact logo
clover logo
gravity payments logo
xplor pay  logo

†Actual savings may vary. Savings available as of 08/05/26. Aggregate savings value combines offers that may require different levels of participation, spending, enrollment, and eligibility. In order to unlock the maximum total savings, merchants must make several purchases of offered business services and enroll in multiple automatically renewing subscription plans for the entire length of the respective offer period. Offers and value of offers are subject to change without notice to you. Visit americanexpress.com/merchantoffers to see current offers.

 

1. Dell Offer Terms and Conditions: 

This offer is only available in the United States and only for purchases made by eligible customers on Dell.com or through a Dell Technologies sales representative. To qualify, customers must be enrolled in Dell Rewards or become a member and verify their membership eligibility. Dell Rewards is subject to its Terms and Conditions. Purchases are limited to five (5) eligible products per order and a maximum of six (6) orders per customer per calendar year. To redeem the offer, sign up through the dedicated American Express offer landing page by 12/31/2026 at 11:59PM ET. Exclusions apply, including limited-quantity promotions and order codes, clearance items, warranties, gift cards, and select PCs, electronics, and accessories. This offer may be modified or discontinued at any time and cannot be combined with any other promotions, discounts, or coupons. Applicable taxes, shipping charges, and other fees will apply. This offer is not valid for resellers. Dell reserves the right to cancel any order resulting from pricing inaccuracies or other errors. Fulfillment of the offer is the sole responsibility of Dell.

 

2. Intuit QuickBooks Online Offer Terms and Conditions:

QuickBooks Online Discount Offer Terms: This offer is made by Intuit and is applied to the monthly price for QuickBooks Online (“QBO”) Lite, Simple Start, Essentials, Plus or Advanced plans for Accounting (“Accounting”) and Workforce Payroll, Premium or Elite plans for Workforce (“Workforce”) for the first 12 months of service, starting from the date you sign up. To be eligible for this offer you must be a new QuickBooks Online customer and sign up for the monthly plan using the “Buy Now” or “Choose plan” option on the dedicated American Express landing page. A new QuickBooks Online customer is defined as a customer that has not previously used their e-mail address for a subscription for Accounting (if seeking to redeem the offer for an Accounting plan) or Workforce (if seeking to redeem the offer for the Workforce plan). Discount does not apply to add-on services, fees (including additional employee fees and state sales tax filing fees), or applicable taxes. Offer is nontransferable. To redeem the offer, you must sign-up for a monthly QuickBooks Online Lite, Simple Start, Essentials, Plus or Advanced subscription plan for Accounting or a Workforce Payroll, Premium or Elite subscription plan for Workforce using the “Choose Plan” option on the dedicated American Express landing page by December 31, of this year, at 11:59 EST. Your credit card will be auto-billed per month at the discounted offer price for your first year and will continue to be auto-billed monthly at QBO’s then-current regular monthly price thereafter. Your QBO subscription plan will automatically renew unless you cancel before the end of the relevant subscription term pursuant to QBO’s terms and conditions. To cancel your subscription at any time go to Account & Settings in QBO and select “Cancel.” Your cancellation will become effective at the end of the monthly billing period. You will not receive a pro-rated refund and your access and subscription benefits will continue for the remainder of the monthly billing period. Offer cannot be combined with any other QBO offer, including free trials that may be offered for the QBO service. Any information you provide QBO will be subject to Intuit’s privacy policies and terms of use. Fulfillment of the offer is the sole responsibility of Intuit. Offers are subject to change at any time without notice to you. Limit one offer per new customer.