Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators
The Rubin Organization
I am a leading Social Marketing Strategist and Keynote Speaker. In March 2009 I started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. My book, Return on Relationship was released 1/29/13. I have a deep online background beginning in 1997 working with Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! More recently I was the CMO of e.l.f. Cosmetics, EyesLipsFace.com where I built an award winning social media presence. In December 2009 I became a member of the OpenSky, Board of Advisors, and as Chief Social Marketing Officer, from 2010-2011, took an active day-to-day role building their social media presence and social commerce strategy. On May 1st, 2011 I left OpenSky and accepted the position of Chief Social Marketing Officer at Collective Bias and whose Advisory Board I joined a few in January 2011. Effective September 1st, 2013 I left Collective Bias and remain the 5th largest shareholder. In the words of Collective Bias Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" I am on on the Advisory Boards of Crowdsourcing Week, EvenVoice, Expressible, OpenSky, SheSpeaks, and Zuberance. Many people in the social media world know me for my enthusiastic, energetic & undeniably personal connection to people. I am the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. . ROR is the basis of my philosophy…It’s All About Relationships!