guerilla marketing

Trying to make a better life for her daughter, Julie Deane bootstrapped her business, leveraged the power of the Web and caught the attention of Google.

When a flash mob turns to a cash mob, people converge to spend money in small businesses.

A quirky high-end brand is born from the right ingredients, a sense of play and a commitment to succeed.

Five books that may change the way you manage from Time.

Good guerrilla marketing is more than the occasional Facebook post. Does your marketing strategy have what it takes?