If you're leaving referrals to chance, you're missing out on business. Follow these easy steps to make referrals part of your marketing strategy.

Many small-business owners shy away from asking for referrals. Big mistake. Use these tricks to ask for endorsements without feeling awkward.

Putting all the weight of marketing on your own shoulders is not only expensive, it is ineffective. Leverage your customers to do your marketing for you.

Make the most of the world's biggest social networking site for business.

Pinterest may not have a clear business plan, but it's creating huge buzz and more referrals than YouTube or Reddit.

Every day, the editors at OPEN Forum round up the most important small business and entrepreneurial news on the wire.

Beware of these marketing offers that may seem attractive, but are potentially hazardous and not worth the dough.

For most successful small businesses, networking and referrals are both the least expensive and most effective forms of marketing. Reputatio

It's Valentine's week, which means a small business owner's fancy should be turning to thoughts of love -- even if your business doesn't sel

A couple of weeks ago I received an e-mail about a 'great' lead generation program. The e-mail stated that the system helps you quickly achi

Does this sound all too familiar? You've been wooing a Big Client a long time, and you finally land them. They're keeping you busy beyond yo

When it comes to customer service, small businesses face a challenge: we know that it's a number one priority and gets referrals, but when t