An entrepreneur since the age of 12, I know what it takes to move great ideas into successful marketing programs especially if you're not the top brand in your category. In 2008, I launched (and am currently the CEO of) Trepoint, a marketing services company geared to helping mid-market "Challenger Brands," especially those in the CPG, technology and entertainment space, become leaders in their space. Over the years we have worked with a number of companies, including Windsor Foods, Dunkin' Donuts, EMC and RSA, helping them improve their marketing effectiveness. I'm passionate about helping Challenger Brands better engage customers and prospects in the most persuasive ways. Want to know how to avoid CPG marketing pitfalls? Check out our latest report on "5 Ways to Avoid Squandering Your Marketing Dollars" (http://trepoint.com/whitepaper/) My book, Online Promotions, has helped demystify the technology behind successful promotional campaigns. I've written articles for publications, including Businessweek, on ways Challenger brands can improve their marketing. And I've spoken at major industry events on marketing and promotions. Specialties: CPG, Technology, Entertainment Companies, Mid-market Challenger Brands, Technology Innovation, Great Ideas, Competitive Analysis, Financial Accountability, Aggressive Growth, New Business Development, and Consistent Wow.