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A Guide to Navigating COVID-19

Essential business insights to help manage the current environment.

Most Recent

Marketing & Sales

Office Hours Q&A: Coco and Breezy Dotson, Founders, Coco & Breezy Eyewear

Office Hours features intimate conversations with business leaders and experts who are finding ways to navigate through the current environment. Coco and Breezy Dotson, founders of Coco & Breezy Eyewear, discuss how they kept their business going through uncertain times.

Most Recent

Marketing, Diversification and More Pivots: How Small-Business Owners are Gearing up for 2021

Steps to Recovery for the Construction Industry

Julie Bawden-Davis

Business Class Office Hours: Weekly Livestream on Stories and Insights

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Case Studies

The Art of the Pivot: Christina Geist, Boombox Gifts

The Art of the Pivot: Kara Medoff Barnett, American Ballet Theatre

The Art of the Pivot: Heidi Clear, CenterPoint

Lessons in Leadership

The Recession Playbook: Leading Through an Economic Crisis

Dan Parisi and Darshan Shrestha

Managing Salaries and Making Payroll During Economic Uncertainty

Scott Steinberg

How CEOs Can Champion Values in the Era of the Purpose-Driven Company

Additional Reading

3 Things to Consider Before You Explore Inventory Financing

Matthew Gillman

3 Lessons That Helped Me Navigate the Last Recession

5 Steps to Take Before You Reopen Your Business

Sarah Fister Gale

Are Shorter Supply Chains the Solution to COVID-19 Business Interruption?

What to Look for in Remote Employees

Julie Bawden-Davis

Should I Take a Public Stance—and How Do I Do It?

Is Tracking Software Necessary to Keep Productivity High?

Will COVID-19 Change Customer Behavior in the Long-Term?

Scott Steinberg

How Virtual Career Fairs Can Help You Find New Talent

Sarah Fister Gale

How to Adjust Your Marketing and Messaging to Stand Out After Reopening

Julie Bawden-Davis

Your Data Could Be the Key to Thriving in the New Normal

Alexandra Levit

The Art of the Pivot: Deirdre Quinn, Lafayette 148

4 Reasons Your Business Should Use Gender-Inclusive Language

How Minority-Owned Businesses Can Grow Through Supplier Diversity Programs

Rodika Tollefson

The Art of the Pivot: Jon Loomis, Baseballism

3 Ways to Elevate Your Socially Distant Networking

Be Our Guest: How Restaurants Are Winning Their Customers Back

The Community Impact of Shopping Small

How Small Businesses Are Virtually Supporting the LGBTQ+ Community

How to Celebrate Pride During Social Distancing

Office Hours Q&A: Christina Tosi, Chef, Founder and CEO, Milk Bar

Michael Senyszyn

How Small Businesses Can Take Action to Foster Equality

Cybersecurity Safeguards for Extended Work From Home

Bruna Martinuzzi

Can AI Help Your Business Stay Ahead of Disruption?

Scott Steinberg

Automating Home-Based Accounts Payable During COVID-19

Superjobs: Rewiring Roles to Make the Most of Employee Talent

Alexandra Levit

Going Paperless: The Long-Term Benefits

How to Help Optimize Cash Flow During a Changing Financial Climate

How to Use Ad Targeting Tools to Tap Recovering Regions

How These Businesses Are Using Chatbots to Power the Customer Experience

How Startup Thinking Can Help Your Business Now

How Effective Writing Helps You Stand Out on Crowded Digital Channels

Alexandra Levit

Operating in the Next Normal: A Checklist for Business Leaders

The Skills and Roles Your Company Needs for Long-Term Remote Work

Julie Bawden-Davis

4 Questions to Ask Before Reopening Your Business

How to Plan for Your Employees’ Return to the Office

Rodika Tollefson

Office Hours Q&A: Alli Webb, Co-Founder, Drybar

Michael Senyszyn

How to Build a Business Continuity Plan

How a Mentor Can Help You Navigate Reopening

How to Spot an Employee Who Is Struggling Right Now

Julie Bawden-Davis

The Art of the Pivot: Olga Sagan, Piroshky Piroshky

The Art of the Pivot: Jason Barrett, Black Button Distilling

Office Hours Q&A: Luke Holden, Co-Founder and CEO, Luke’s Lobster

Michael Senyszyn

4 Things to Do Before Reopening Your Business

Scott Steinberg

How to Make Remote Hires Feel Like a Part of the Team

Julie Bawden-Davis

How to Evolve into a Remote-First Company

Alexandra Levit

Office Hours Q&A: Ariel Kaye, Founder and CEO, Parachute

Michael Senyszyn

Updating Spending Policies from Home

Rodika Tollefson

How to Make Virtual Live Events Work

Sarah Fister Gale

What We've Learned about Productivity After Almost Two Months of Remote Work

Julie Bawden-Davis

How to Support Employees Sick with COVID-19

Alexandra Levit

Email Marketing During the COVID-19 Pandemic

Planning for a Recession: What to Do Now

Scott Steinberg

Can You Make a Pandemic-Related Claim On Business Interruption Insurance?

How to Nudge Your Customers to Settle Their Accounts

How to Navigate Product Launches During COVID-19

How to Sustain Business Operations in the Coronavirus Economy

Rethinking Resource Deployment During COVID-19

Alexandra Levit

How 3 Businesses Successfully Adapted to Social Distancing

How to Handle the Unexpected Need to Lay Off Employees

How to Give an Effective Online Presentation From Home

Bruna Martinuzzi

How Proactive Empathy Helps Business Leaders Manage a Crisis

Sarah Fister Gale

How 3 Businesses Successfully Adapted to Social Distancing

Art of the Pivot – Mickela Mallozzi, TravelBareFeet

American Express

The Art of the Pivot: Lindsey Peers, The Craft Studio

American Express

How Businesses Can Use Data and Customer Service to Adapt to Social Distancing

How HR Teams Can Maintain Compliance with a Virtual Workforce

Rodika Tollefson

Upcoming Webinar: COVID-19 and the Global Economy – Impact and Insights

5 Tips to Virtually Recruit New Employees

Sarah Fister Gale

Revamping Sales and Marketing for the Social Distancing Era

4 Tips to Help Prevent E-Commerce Fraud in Your Supply Chain During COVID-19

5 Ways to Stay Productive While Working From Home With Kids

5 Cybersecurity Safeguards to Protect Your Data While Employees Work from Home

Julie Bawden-Davis

4 Ways to Manage Long-Term Uncertainty During COVID-19

Alexandra Levit

Doing Right By Your Customers in a Crisis

Alexandra Levit

5 Ways to Stay Mentally Healthy While Social Distancing

How to Lead Employees Through COVID-19 and Social Distancing

Julie Bawden-Davis

3 Techniques to Keep Remote Employees Engaged

Bruna Martinuzzi

Leadership from Home: How to be an Effective Remote Manager

Scott Steinberg

Preparing for Domestic Supply Chain Disruptions During COVID-19

How Businesses Can Adapt to Changing Mandates Under COVID-19

Rodika Tollefson

Managing International Supply Chain Disruptions During COVID-19

5 Ways Businesses Can Help Their Communities During COVID-19

A Business Owner's Guide to Working From Home During the Coronavirus Outbreak

Rodika Tollefson

How Small Businesses Can Approach a Temporary Shutdown

Julie Bawden-Davis

How to Communicate Your Coronavirus Plans to Your Employees

How Small Businesses Can Manage Travel During Coronavirus

4 Tips for Creating an SEO Strategy That Will Get You Noticed

Mike Michalowicz

How Price and Package Adjustments Can Increase Consumer Spending

Office Hours Q&A: Alain Sylvain, Founder, Sylvain Labs

Michael Senyszyn

The Art of the Pivot: Tana Greene, MyWorkChoice

Support from Within: How Black-Owned Businesses Are Showing Support for Their Community

Rosalind Cummings-Yeates

How COVID is Shaping the Small Business Community: Perspectives from a Small Business Owner

How to Stick to a Safety Plan Amid Evolving COVID Guidance

Alexandra Levit

Will COVID-19 Drive a Wave of M&A for Small Businesses?

Sarah Fister Gale

How COVID-19 Turbocharged Digital Payment Trends

Office Hours Q&A: Bill Shufelt, Athletic Brewing Company

Michael Senyszyn

How Companies Can Make the Most out of Virtual Internships

Sarah Fister Gale

7 Affordable Ways to Conduct Market Research Online

Scott Steinberg

How Gig Economy Freelancers Can Help Fill Short-Term Needs

Scott Steinberg

How to Determine What Business Activities Are Worth Your Time

Scott Steinberg

How Expanding Your Business Model Could Protect Your Startup During an Economic Downturn

How Your Business Can Benefit From the Changed Online Retail Landscape

Julie Bawden-Davis

Learn to Let Go: Delegating Tasks as a Small-Business Owner

3 Lessons That Helped Me Navigate the Last Recession

Office Hours Q&A: David Chang, Founder, Momofuku

Michael Senyszyn

Office Hours Q&A: Tim Chi, The Knot Worldwide

Michael Senyszyn

Office Hours Q&A: Katie Echevarria Rosen Kitchens, Co-Founder & Editor in Chief, FabFitFun

Michael Senyszyn

Office Hours Q&A: Zachary Charles, Vocals, and David Labuguen, Keyboard, A R I Z O N A

Michael Senyszyn

Office Hours Q&A: Viraj Puri, Co-Founder and CEO, Gotham Greens

Michael Senyszyn

Office Hours Q&A: Dawoon Kang, Co-Founder, Coffee Meets Bagel

Michael Senyszyn

Office Hours Q&A: Ben Leventhal, Co-Founder, Resy

Michael Senyszyn

Office Hours Q&A: Bill Shufelt, Athletic Brewing Company

Michael Senyszyn

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