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MSNBC Your Business with JJ Ramberg | Weekends 7:30am

Salty Story

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Summary

How to get customers to buy your product even though they may not need it.

      Many of us probably take a product like salt for granted because it's available everywhere and it's cheap. Therefore, most of us would never even think of creating a high-end food and gift business based on salt. One business has actually found success in doing so however. That's because the owners managed to market themselves by properly seasoning their story.

      Published: July 10, 2011

      Updated: September 05, 2023

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