FAQs about Card Acceptance

Start Accepting American Express® Credit Cards at your Small Business Today


18+, T&C's and Eligibility Requirements Apply

Start Accepting American Express® Credit Cards at your Small Business Today


Why accept American Express® Credit Cards?

A woman and her young daughter buying cheese from a local merchant

We are Promoting You

American Express invests in programmes that incentivise Cardmembers to spend with businesses like yours.

Merchant Services Benefits

Access to benefits like free marketing, savings on business solutions and more

Higher Spending Cardmembers

UK Amex Cardmembers spend on average 1.4x more per transaction compared to the average UK credit and charge card.1

Customer Loyalty 

88% of UK Amex Cardmembers reported American Express as their payment method of choice.2

Shop SmallTM brings customers directly to you

For over 10 years, Shop Small promotions have driven Cardmembers to shop local and in-person with money-back incentives.

Two friends at a local nail salon enjoying a manicure

When you accept American Express, you can benefit from:


Customer incentives to Shop Small


Your business could be promoted in emails to Cardmembers

With Shop Small, American Express actively encourages its Cardmembers to support small businesses.

Eligibility criteria applies depending on your payment provider.3
Please contact your payment provider to find out more.



More Benefits for Merchants

A woman standing in the door of her small business with a POP sticker welcoming American Express in the window.

We make it easy for Cardmembers to shop with you

We know how important it is to attract customers to your store, that's why, when you accept our Cards, we provide promotional tools to encourage our Cardmembers to shop with you:


  • Digital signage for promoting card payments at your online checkout
  • Complimentary signage and supplies to attract Cardmembers


Access to marketing programmes

Unlock our marketing support for American Express Merchants. What's more, it's all provided by us, at no additional cost to you.  


  • Online training materials and webinars
  • Partner offers and savings on useful courses and software
  • Plus useful articles and tips for small businesses


A business owner working on her laptop.
Two women shopping at their local flourist shop. One women is sniffing the vibrant flowers.

Gain customers that are loyal to your business

American Express® Cardmembers love using their Cards.


59% of UK American Express Cardmembers report they go out of their way to visit retail store that accept American Express.2




Are you ready to accept American Express?

Woman is shopping online with her phone and is using her American Express Card.


Acceptance through American Express


National and regional businesses or small businesses who prefer to accept directly through American Express can take advantage of competitive pricing opportunities, plus 24/7 expert support and protection to help their business thrive.


A customer is paying for a purchase with his American Express Credit Card at a store with an American Expess sign that says “We Love our customers”


Acceptance through a Payment Provider

Eligible small businesses can accept through a payment provider. Find out more!




Frequently Asked Questions

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