Spread the word with marketing materials and resources to show customers you accept American Express. 

Shop Small 


American Express founded Shop Small to help support small businesses and our communities across the country. From free materials to promote your business to a place on our Shop Small map to help shoppers find you, Shop Small can mean big business for you.  

Come on In window sign
Come on In window sign

Get Your Business on the Map


American Express recommends businesses like yours to our Cardmembers via our Amex Map - for free 

Investing in Your Business


American Express invests in programmes that incentivise Cardmembers to spend with businesses like yours. From offering premium Card benefits, to funding statement credits, we make your business a priority.

All you have to do is welcome the Card and we help to encourage customers to spend at businesses like yours.

Come on In window sign

Always Welcome


As part of our global The Artist Series, we’re proud to announce beautiful new custom signage from East London-based artist, Erin Aniker. 


Erin Aniker is one of a collective of artists and illustrators enlisted around the world by American Express to design custom signage as part of The Artist Series. Each was tasked with creating artwork inspired by the phrase 'Always Welcome: Proudly Backing Our Community Together’. The campaign forms part of American Express’ ongoing commitment to help customers feel welcome and accepted wherever they are. Erin Aniker’s design centres on the theme of communities coming together to support each other, using people of different backgrounds to create a physical support structure. 


Two-thirds (65%) of UK consumers say it’s important to know they’re shopping somewhere welcoming.

Artist Series Artwork with Florist and Artist

“I started my florist in Brixton Hill 13 years ago, and in that time it’s become well established within the community; I’m even lucky enough to count many of my customers as friends. Brixton has a very buzzy and vibey atmosphere, and it’s full of incredible people from different cultures and countries.


Inclusivity is very important to me, and I welcome customers from all nationalities and all walks of life into my shop. People come here for a number of reasons, some sad and some happy, and I work hard to accommodate every occasion and every feeling through the gift of flowers.


When people come into my shop, I want them to feel welcome, and that they have a friendly face who will accept them for who they are - I hope that the new Always Welcome sign from American Express helps to instantly show that we’re an inclusive environment for all people.”


- Janet Edwards, Managing Director - Janet Edwards Florist, Brixton

Signage & Supplies


Order your complimentary signage and download digital resources to welcome American Express® Cardholders. 


Browse a variety of signage for your storefront and terminals


Digital Assets

Get access to card logos for your website or customer invoices, plus printable signs to put up in-store

Other Supplies

Find additional products to support your specific business needs, including open/close signs, bill holders and more



$200 million 

Spent on initiatives by American Express to support

small businesses around the globe in 2020 

More Resources to Fuel Your Growth


& Insights


Elevate your business with expert advice and tutorials.




Track and protect the payments process with confidence.




Unlock discounts on business services and supplies.



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