social media marketing

Tweets will soon appear in Google search results, thanks to a new deal between the search engine and social media platform.

More than 50 percent of American adults use multiple social media sites. How can you reach them without wasting too much time or breaking the bank?

Online marketing is a necessary investment for just about every business. These 7 tips will increase your online marketing's effectiveness and help you stay on budget.

Never got around to coming up with a holiday marketing plan for Twitter? Lucky for you, it's not too late.

Posts from top brands on Facebook and Twitter only reach 2 percent of its followers, according to new research.

Whether you use social media to increase sales or brand awareness, persistence and dedication are key to a successful strategy.

5 tips for using Pinterest to influence web searches from Inc.com.

Even the smallest business can reap big rewards from social media. Use these 7 strategies to make an impact on your customers' lives.

The social media platform's latest feature taps into message boards' popularity.

The fast-food chain is the latest company to use social media to become more transparent.

A new social media platform is garnering buzz from early tech adopters for being everything Facebook isn't.

The tool provides powerful insights that can boost the effectiveness of your social media efforts.