social media marketing

Actress Katherine Hiegl's lawsuit against Duane Reade serves as a wake-up call for any business that wants to use celebrities to promote their brand.

Before you jump in feet first and start advertising on social media platforms, take the time to determine these 3 key marketing objectives.

An app popular with teens for risque reasons may have a new life as a marketing tool.

It could be more than you think.

Brand management is more important than ever in this increasingly social world.

An ad that only lasted 5 seconds may signal a change in the way brands think about advertising.

Twitter is a powerful marketing platform, if you master it like celebrities do. Discover 10 superstar ways you can use Twitter to boost business.

If you're not using Google+ to market your business, you're ignoring a big social networking opportunity. Find you what you've been missing.

When the opinions of just a few hundred people can impact the success of your business, knowing which social media marketing method to use is critical.

The visually driven social media site can help drive sales and engagement for your company if you follow these 3 tips.

The social network attempts to demystify ROI and delivers a new process designed for business owners.

It may change your entire approach to marketing.