Online Marketing

Small business owners are calling foul now that Yahoo Local's business reviews are being replaced with less-positive Yelp reviews.

If you're casting your net too wide, you might be diluting your message. Here's how to tell if your brand is too broad and how to get it back on track.

Becoming a speaker can establish you as an expert and increase your exposure to clients. Here are 5 ways to make the most of a speaking opportunity.

If you'd like your website visitors to stay awhile, try implementing these 4 tips for encouraging customers to see what you're all about.

Actress Katherine Hiegl's lawsuit against Duane Reade serves as a wake-up call for any business that wants to use celebrities to promote their brand.

Considering almost half of all emails are opened on a mobile device, it's time you switch to a responsive design for your email marketing campaign.

Don't cut your social media campaign short come Friday. Make the most of this social network that's popular on weekends to maximize your reach.

5 mistakes you might be making on Twitter from

A small business fed up with Facebook recently wrote the social network a breakup letter. What was the final straw in this love-hate relationship?

Many small-business owners shy away from asking for referrals. Big mistake. Use these tricks to ask for endorsements without feeling awkward.

You may think you've guarded your company, but are your social media outlets unprotected? Look at these 15 potential weaknesses in your defense.

If you weren't convinced before, Ellen's viral Oscar selfie should be reason enough to incorporate this phenomenon in your social media plan.