Shop Small®
to make a
big difference.

Returning for the 6th year, Shop Small is a movement that encourages Card Members in your neighbourhood to support local businesses. 

In 2017 Shop Small had a huge impact for small businesses with 1.01 Million Amex Card Members spending over $675 Million in November at small businesses. Let's make it even bigger in 2018.

Scroll down to find out more.

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Want to become a Shop Small Merchant?

Start warmly welcoming* American Express Cards today and you could be part of Shop Small.

Learn more

*Warmly welcoming means that you either: Do not surcharge American Express Card Members, or if you do surcharge, you apply a surcharge that is no more than any surcharge you apply to other credit cards.

Shop Small Participation Eligibility Criteria Applies. To find out more call 1300 363 614.

Shop Small near you

Find participating Shop Small businesses in your area.

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The benefits of Shop Small


Card Member benefits

  • Discover new local businesses in your neighbourhood on the Shop Small Map2.
  • Support your community. On average, for every dollar spent at a local small business, 42 cents flows back into the local community.1
    1. The money is primarily reinvested as salaries to local residents (27%) and payments to local suppliers (12%). The remaining 3% of small business community spend is used to support charities, schools and sponsorships. According to research published by American Express in 2017, "The Economy of Shopping Small: Keeping it in the Community".

Business benefits

  • Be found on the interactive Shop Small Map2.
  • Expect more customers with dedicated communications sent to Card Members located near your business.
    2. Shop Small Eligibility Criteria Applies. To find out more call 1300 363 614.

Keeping it in the community

Find out how Australia’s 2.1 million small businesses are boosting their local communities.

Find your perfect Card

From earning rewards points, to travelling the world and backing your business- find your next Card below.