Marketing Watch

Is sacrificing searchability for an accurate URL worth it?

It may change your entire approach to marketing.

Because obstacles are often the best catalysts for innovation.

Thou shalt not over-promise or under-promise in your advertising.

As it turns out, the ROI measurement doesn't truly reflect the effectiveness of your marketing efforts.

The numbers just aren't adding up for marketers on Twitter--here's why.

A social media manager is one of your most important hires. Make sure you choose the right candidate.

Learn from Facebook's mistake--act fast, you have a lot to lose and little to gain by being stubborn.

When choosing an influencer to represent your company, look for a niche specialist, not a high social following.

If you can write an email explaining to your brother-in-law how to fix something, you can write content for your site.

What the Bentley Boys ad campaign can teach you about telling your story ... and making your brand stand above the rest.

Getting ads on YouTube isn't as expensive or difficult as you think.