Customers
More in Customers
All Customers

While it may be tempting to focus on attracting new customers, you shouldn't neglect one of your most powerful resources for future growth: your current customer base.

Our small business expert shares what you can do to keep your company safe from digital crime.

When you're building a creative business, there's pressure to conform to make the cut. Here are lessons from a thriving clothing designer on how to find your way (and name) in a crowded, competitive space.

Balloon art may seem like an uninspiring throwback to the past, but one small-business owner is reinventing the field for a trendy New York set.

Profits will soar when you create exceptional experiences for your customers.

New York entrepreneur Kheedim Oh never thought his kimchi business would become an international brand. His customers had other ideas.

Finding the right loyalty program meant success and new, loyal customers for this small business.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

presented by

This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools.

Three experts weigh in on an eternal question of small-business owners: Is the price right?

Popular healthy-food chain sweetgreen ventured into the big time through an unexpected path: turning the music at the core of its experience into a huge music festival.

Influence Expert Robert Cialdini tells us how small businesses can harness the power of social proof to get customers in the door.