Branding

When you're building a creative business, there's pressure to conform to make the cut. Here are lessons from a thriving clothing designer on how to find your way (and name) in a crowded, competitive space.

Balloon art may seem like an uninspiring throwback to the past, but one small-business owner is reinventing the field for a trendy New York set.

If you're confused by what various green terms actually mean and whether you can apply them to your products, use this guide to help you find the answers.

The art of designing a business model that keeps customers coming back.

New York entrepreneur Kheedim Oh never thought his kimchi business would become an international brand. His customers had other ideas.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

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This business owner is ruffling feathers with his line of bow ties.

What does it take to create a business that attracts a loyal fan base? This pioneering business owner reveals how she let her skills do the talking for her.

Popular healthy-food chain sweetgreen ventured into the big time through an unexpected path: turning the music at the core of its experience into a huge music festival.

A long-term goal won't do your business any good unless you're as specific as possible.

The founder of 1-800-GOT-JUNK? tells us how he disrupted his industry.

Business owners and experts discuss whether this classic business creed is actually true, and reveal what to do to help satisfy unhappy customers.