Branding

If you're casting your net too wide, you might be diluting your message. Here's how to tell if your brand is too broad and how to get it back on track.

When Elisabeth Cardiello's entrepreneur father left her 5,000 percolators, she took over the family business -- and launched her own line of coffee along with it.

Small businesses along the Gulf Coast were rocked by 2010's BP oil spill. Here's how a mix of community and marketing helped to keep them afloat.

There may be no zombie apocalypse on the horizon, but that doesn't mean businesses can't profit today from consumers' bleak view of the future.

What happens when the business you started becomes something completely different? Here's how to keep true to your business's vision.

Find out what are some of the wacky ways you can promote your business.

The car-delivery app is testing a new courier service in Manhattan called UberRUSH. What does this reveal about Uber's possible plans for expansion?

If you've ever had that Disney song stuck in your head, you know the power of repetition. Here's what else "small world" can teach you about branding.

Hoping to scale your business this year? You can do it--if you have these 3 elements in place.

A rebrand isn't something to be taken lightly. Follow these 7 steps to make sure you're rebranding the right way.

For some small businesses, cause marketing is a no-brainer: By doing good, you set your brand apart, win customers and improve your bottom line.

A new generation of entrepreneurs is practicing a business model that places just as much importance on doing social good as on making money.