A company that has seen major success with the crowdfunding platform is going back to the site to sell its wares.

If you monitor your target market segments regularly, it can help you spot trends and hone marketing strategies. Here's an example of how to do this deeper level of research.

New York entrepreneur Kheedim Oh never thought his kimchi business would become an international brand. His customers had other ideas.

Finding the right loyalty program meant success and new, loyal customers for this small business.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

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This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools.

Three experts weigh in on an eternal question of small-business owners: Is the price right?

5 industries that are in growth mode from

Three chocolatiers and business owners share tips on getting started, staying profitable, managing growth and the importance of good employees.

These user-friendly tools and trends can make the difference between winning and losing in your next high stakes presentation.

How can you get the right kind of customers who can help your business grow? By implementing an effective qualifying process.

Doug Baldasare came up with an innovative way to help both retailers and their customers. Here's how he convinced major retailers to adopt his win-win concept.