A steady economy over the past few years has allowed Canadian businesses to flourish, with solid economic growth buoyed by low interest rates, a stable political environment and strong business investment. Against this backdrop, however, companies are struggling to keep up with the shifting preferences of a diverse set of customers who are demanding increased personalization. Emerging technologies and big data can help companies connect with these customers, but also create new challenges for businesses. Data is a valuable asset, but many Canadian business leaders cite that they struggle to use it effectively.
The Business Reality Check, developed by The Economist Intelligence Unit and commissioned by American Express, compares the views of business leaders with market data in ten countries by examining national, international and specialist data sources. The research reveals new insights on top challenges for Canadian business leaders.
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This article is intended for general informational purposes only and does not constitute legal advice or an opinion on any issue. It should not be regarded as comprehensive or a substitute for professional advice.