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Shop small with American Express to make a big difference to your local community

American Express understands that we can all achieve more – in life and business – if someone has our back. 

That’s why for many years, American Express has been actively encouraging people to shop small, alongside its role as founder and principal supporter of Small Business Saturday in the UK – now in its seventh year.


For many of us our local high street is more than just bricks and mortar. It is the place we go to seek out experiences, to gather expertise from local small business owners and to meet our friends. It is our community. So, it’s not surprising that when people feel part of, and get involved in their local community, everyone thrives.


From spending in your local shop to telling friends and family about that new-found neighbourhood gem, it’s easy to show your support.


So next time you’re shopping, make sure to use your American Express Card. Packed with ways to get more from your everyday spending, our range of Cards have various loyalty schemes such as Membership Rewards® points (that never expire) which can be used to treat yourself to almost anything, to money back on your everyday purchases or Avios points to help you get closer to your next adventure.


Not only will you be making the everyday more rewarding, but you’ll be making a big difference to your local community at the same time.  



Spend £10 or more, and get £5 back.*


Just spend £10 or more on your Card in a single transaction in-store at a participating small business, and we’ll give you back a £5 credit on your statement to say thanks for your support. The offer runs from 7 – 22 December 2019. Don’t forget, it can pay big to shop small – you can earn up to £50 back during the offer period.


To take part, register the offer on your Card – or Supplementary Card – and you’re ready to shop small once the offer is live. Your Supplementary Cardmember can also register for the offer, they just need an Online Account in order to do so. You can do this right up until the last day of the offer which is Sunday 22 December 2019.


Click the ‘Save offer to Card’ button below to log into your Online Account and register the offer to your American Express Card.


Shop Small offer infographic

Where to Shop Small.


The Shop Small map shows you which local UK businesses are participating in the campaign. It's full of small shops across the UK, perfect for when you’re looking for some inspiration about where to go when you are out and about.

All the shops featured accept American Express, which means every time you use your Card to shop small, you'll not only be rewarded on your everday spend but also helping your local small businesses to thrive so that your community does too.


The map is best viewed in Google Chrome.

Look out for in-store signage.


Keep your eye out for in-store signage. Wherever you see it, it means that your American Express Card is accepted.

Share the love for where you live


Don't forget to share your Shop Small experiences by using #ShopSmalIUK

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Find the right Card for you.


Shown below are some of our most popular Cards, you can browse our full range here


Check your eligibility for a Card here

*Offer only available to UK issued American Express and network Cards with the exclusion of Lloyds Bank. Corporate and prepaid Cards do not qualify. Offer only applies to spend on your saved Card between 7 and 22 December 2019. £5 statement credit redeemable once per saved Card per participating small business, valid up to 10 times. Excludes online transactions and offer valid for in-store purchases only. For a list of participating merchants, please click here. Statement credits are issued within eight weeks of the qualifying spend. For full Offer Terms and more details about statement credits click here.

Copyright© 2019 American Express Company. American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.