British entrepreneur and Shop Small ambassador Sarah Willingham is back this festive season to share her tips on the latest consumer trends to hit the high street, helping you to attract new customers and boost business.
In this film, Sarah looks at the opportunities for small independent shops to build on people’s increased interest in sustainable gifting and shopping with the environment in mind.
To find out more, Sarah heads to Manchester to meet Liam, owner of The Deadstock General Store, who champions products that can help reduce our impact on the planet, without compromising on style and design. Liam describes his business as a micro-department store that stocks everyday products designed to last a lifetime.
Liam has noticed a change in the way consumers shop, with many people preferring to invest in products that are going to last, with the knowledge that in the long-run it will work out cheaper. One piece of advice he offers to other small businesses is to listen to your customers, and take note of what they are requesting, to ensure you are stocking the right products at the right time.
Sarah gives her top tips on how to reduce your business’ environmental impact, with a focus on looking to the supplier network to reduce waste. A seemingly small difference in the supply chain will result in much less of an impact on the environment.
To find out more about The Deadstock General store, or Sarah’s top tips, watch the full video.