The latest news.
After being inundated with a spectacular number and standard of entries, American Express has now closed applications for Backed By – a nationwide initiative which offered two members of the public an unmissable chance to be ‘Backed By’ by Nile Rodgers or Gizzi Erksine.
Our 'Backed By’ winners are now about to embark on a once-in-lifetime opportunity to explore their passion for music whilst being backed by the legendary hitmaker, or to live out their foodie dreams whilst being backed by one of the nation’s favourite culinary innovators.
American Express knows the importance of powerful backing. Whether that’s helping you get pre-sale tickets to your favourite band, or supporting you when you need it most, it’s important to know that someone has got your back. That’s why American Express joined forces with music legend Nile Rodgers and culinary innovator Gizzi Erskine, to create ‘Backed By’. The winners of ‘Backed By’ will have access to the kind of extraordinary experiences that American Express can provide.
We will be sharing further updates revealing what our ‘Backed By’ winners learnt during their time with Nile and Gizzi so watch this space.