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Welcome to a rewarding world 


Your new Vitality American Express® Credit Card rewards you with cashback on all qualifying purchasesand gives you the freedom to pay off your balance all at once, or over several months. Below you can learn how to make the most of your Cardmembership.


Image of The Platinum Card®

Your Credit Card

Here is all you need to know about getting started with your Vitality American Express Credit Card. You’ll find helpful advice about online Credit Card activation, managing your Account online and shopping confidently with your Credit Card.  

Getting started

Getting started




Using your Credit Card

Using your Credit Card




Managing your Account

Managing your Account




Rewards and Offers


As a Vitality American Express Credit Cardmember, you will earn cashback on all purchases made on your Credit Card1, allowing you the flexibility to reward yourself in any way you choose. Plus, with Amex Offers you have access to shopping, dining, travel discounts and much more.


Earning Cashback

Use your Credit Card for your purchases and you will be rewarded with Cashback with no limit to the amount of American Express cashback you can earn. 

Earning Cashback

Amex Offers

With Amex Offers, you can enjoy a delightful range of offers across dining, retail, travel, and more. 

Amex Offers


Step 1


Log in to your Account, select the 'Offers' tab and save an Offer to your Card.


Step 2


Use your Card when you spend at the business.


Step 3


Get a statement credit to your Account.


Your Vitality American Express Credit Card opens the door to many benefits which you can start to enjoy straight away, from flexible borrowing, to Purchase and Refund Protection6 and much more. You can find a summary of your key Cardmember benefits below.

Vitality Memberzone

Vitality Rewards

To take advantage of the benefits you can receive with Vitality, log in to the Member Zone or Vitality Member app where you can check your Vitality status and activity tracking.

American Express Travel

American Express Travel is your Cardmember exclusive online travel agency. You can book your flights, with all major airline providers such as British Airways, your hotel with a choice of over 77,000 hotels world-wide, car hire with the likes of Avis and Hertz, cruises and experiences. So from last-minute mini breaks to exciting adventures, discover a world of travel experiences at prices you'll love.
Purchase Protection

Purchase Protection

You're covered for up to £2,500 towards repair or replacement per eligible item if a purchase made on your Credit Card is accidentally damaged or stolen within 90 days. Maximum cover is £20,000 in a 12 month period. Subject to enrolment. For full details on your protection benefits please visit the Insurance Benefit Centre at Please read the Terms and Conditions to understand the limits and exclusions that may apply. 

Fraud Protection Guarantee

Fraud Protection Guarantee

Shop with confidence knowing you'll never be held responsible for any unauthorised purchases, as long as you've taken reasonable care to protect your Account details and PIN.
Travel Accident Protection

Travel Accident Protection

You could receive up to £150,000 for accidental death or accident resulting in complete loss of or permanent loss of use of limb, sight, speech or hearing while travelling on a public vehicle was purchased on your Credit Card. Subject to enrolment. For full details on your protection benefits please visit the Insurance Benefit Centre at Please read the Terms and Conditions to understand the limits and exclusions that may apply. 

Get up close with American Express Experiences

Get up close with American Express® Experiences

We know our Cardmembers love to go to different events, which is why we are pleased to be able to offer access to presale tickets to some of the hottest acts in town before they go on sale to the public. So whether it's at home, film, music, theatre or dining, American Express gives you access to purchase tickets for incredible events that feed your passion for life.7

Refund Protection

Refund Protection

If a UK store refuses to refund any eligible item over £25 within 90 days of purchase on your Credit Card, we'll give you back the full purchase price, up to £200. Maximum cover is £750 in a 12 month period. Subject to enrolment. For full details on your protection benefits please visit the Insurance Benefit Centre at Please read the Terms and Conditions to understand the limits and exclusions that may apply. 

24-7 Support

Whether you're at home or on the go, you can service your Credit Card Account at your convenience. 

View How To videos

Online Account

From paying your bill to viewing your PIN, an Online Account lets you manage your Account easily and at your convenience, 24/7.

Amex App

Amex App

Download the Amex App and you can manage your Account whether you’re in the comfort of your home or on the go. Plus, wherever you are in the world, you can access 24/7 support through Chat with Us.

View FAQs


Visit our FAQs for quick access to the most commonly asked questions about American Express.

Contact us


If you have any questions, American Express Customer Service is ready to assist you.


Customer Service


UK: 0800 917 8047
International: +44 (0) 1273 696 933

24/7 Global Assist® 


+44 (0) 20 3126 4113

Our 24/7 Global Assist service means help is always close at hand wherever you are. Should you need medical and legal advice, have any passport, customs or visa issues, even if you lose your Credit Card, we’re just a phone call away ready to help, wherever you are.

Travel Accident Protection


+44 (0) 870 600 0342

Calls cost a maximum of 1p per minute, plus your phone company’s access charge. Monday-Friday 9am-5pm.

Purchase and Refund Protection 


+44 (0) 345 841 0059

Monday-Friday 8.30am – 5.30pm.


Vitality Enquiries


UK: 0345 602 3523

Monday to Friday 8am - 7pm, Saturday 9am - 1pm.


Calls may be recorded/monitored to help improve customer service.

Call charges may vary.