Who are American Express Cardmembers?
When American Express Cardmembers walk through your door, you'll find yourself welcoming customers with high spending power.
In fact, our Cardmembers spend more money, on average, than any other credit card holders. According to research undertaken in November 20111, it was found that in a three month period American Express Cardmembers spend on average 43% more than non-Cardmembers.
As well as all of this, our Cardmembers are loyal to American Express, and the Merchants who welcome our Cards. Accepting our Cards encourages more Cardmembers to spend with you. 46% of American Express Cardmembers are more likely to try a new merchant if they accept our cards2. Plus it pays to show Cardmembers that you take the card, 82% of American Express Cardmember say they typically determine if a merchant accepts American Express at the merchant by looking for signage or by asking if the business accepts the card.3